Job description:
To lead and manage the school's admissions function, ensuring an effective and efficient enrolment process from initial enquiry through to student registration and onboarding.
The Assistant Manager, Admissions is responsible for driving student recruitment, developing relationships with education agents and prospective families, managing the admissions team, and achieving the school's enrolment targets in line with its growth strategy.
A. Admissions Management & Strategy
- Develop and implement admissions strategies to achieve annual student enrolment targets.
- Oversee the entire admissions journey, from initial enquiries, school visits and assessments to offer issuance, registration and enrolment.
- Monitor enquiry conversion rates, application progress and enrolment performance.
- Identify opportunities to improve student recruitment and conversion across Early Years, Primary and Secondary levels.
- Ensure admissions policies, procedures and documentation are consistently followed.
- Prepare regular admissions reports, forecasts and performance updates for management.
B. Team Management & Supervision
- Supervise, guide and support the admissions team in their daily responsibilities.
- Allocate workloads and monitor individual and team performance.
- Establish clear work processes, responsibilities and performance expectations.
- Provide coaching and training to improve the team's customer service and admissions effectiveness.
- Ensure timely follow-up with prospective parents and maintain high service standards.
C. Marketing & Student Recruitment
- Work closely with the Marketing Department to plan and execute student recruitment activities.
- Coordinate Open Days, school tours, education fairs, promotional events and other recruitment initiatives.
- Develop and maintain relationships with education agents, kindergartens, preschools and corporate partners.
- Explore new recruitment channels and potential student markets, including local and international families.
- Monitor the effectiveness of recruitment activities and recommend improvements.
D. Parent Relationship & Customer Service
- Serve as an escalation point for prospective parents and complex admissions enquiries.
- Ensure parents receive accurate and timely information regarding school programmes, fees, policies and admission requirements.
- Build positive relationships with prospective families to support enrolment decisions.
- Handle parent concerns and admissions-related issues professionally.
E. Admissions Operations & Administration
- Oversee the accuracy and maintenance of admissions records, databases and enrolment trackers.
- Ensure all applications, student documents and registration records are properly maintained.
- Coordinate with Finance, Academic, Visa and Operations departments to ensure a smooth enrolment and on boarding process.
- Monitor application documentation and ensure compliance with relevant school and regulatory requirements.
- Identify opportunities to streamline admissions workflows and improve operational efficiency.
F. Reporting & Performance Monitoring
- Monitor monthly enquiries, applications, enrolments and conversion rates.
- Track admissions performance against agreed targets.
- Analyse enrolment trends, withdrawal patterns and market feedback.
- Prepare monthly and termly admissions reports for management.
- Recommend strategies to address enrolment gaps and improve recruitment performance.
Pay: RM5,000.00 - RM6,000.00 per month
Benefits:
- Free parking
- Maternity leave
- Meal provided
- Professional development
Application Question(s):
- Expected Salary
- Notice Period
Work Location: In person