About the Role
We are seeking an experienced Affiliate Marketing Manager to lead and scale our global affiliate programme. You will be responsible for developing strategic partnerships, acquiring high-quality affiliates, optimising campaign performance, and driving sustainable revenue growth through CPL, CPA, Hybrid, and Revenue Share models.
Key Responsibilities
- Affiliate Growth & Business Development
- Recruit and onboard new affiliate partners through proactive outreach, networking, referrals, industry events, LinkedIn, Telegram, Discord, and affiliate communities.
- Identify high-value web publishers, media buyers, review sites, agencies, and strategic partners.
- Negotiate commission structures, CPL, CPA, Revenue Share, Hybrid models, and promotional opportunities.
- Build and maintain long-term relationships with affiliate partners.
- Attend affiliate conferences, networking events, and industry meetups to recruit partners and strengthen existing relationships.
2.Affiliate Account Management
- Act as the primary point of contact for affiliate partners.
- Support affiliates with tracking links, creatives, landing pages, promotional materials, and campaign setup.
- Conduct regular performance reviews and recommend optimization opportunities.
- Coordinate new campaign launches and promotional calendars.
3.Campaign Performance & Optimization
- Develop and execute optimisation strategies across offers, landing pages, commission structures, and acquisition funnels to maximise partner performance.
- Monitor affiliate performance across CPL, CPA, Hybrid, and Revenue Share campaigns.
- Analyse traffic quality, conversion rates, ROI, and LTV.
- Identify top-performing affiliates and scale successful campaigns.
- Continuously test new acquisition channels and partnership opportunities.
4.Tracking & Operations
- Manage affiliate tracking platforms such as Everflow, Tracknow, Commission Junction, or similar platforms.
- Configure and maintain tracking links, postbacks, UTMs, and conversion tracking.
- Collaborate with internal marketing, product, design, and development teams to improve affiliate conversion rates and launch new campaigns.
- Work with development teams to ensure affiliate system reliability.
- Ensure accurate attribution and reporting.
- Verify affiliate payments and commission calculations.
5.Compliance & Quality Assurance
- Monitor affiliate traffic quality and investigate suspicious or fraudulent activity.
- Ensure affiliates comply with company guidelines, advertising policies, and brand standards.
- Identify low-quality traffic sources and recommend corrective actions.
6.Reporting & Analytics
- Manage affiliate budgets and commission payouts while ensuring campaigns achieve target ROI.
- Prepare weekly and monthly affiliate performance reports.
- Track KPIs including Revenue, New affiliates recruited, Active affiliates, CPA, Conversion Rate, ROI, Revenue Share performance.
- Present insights and recommendations for future growth.
7.Market Research
- Research competitor affiliate programs and commission structures.
- Monitor industry trends, emerging traffic sources, and partnership opportunities.
- Identify new affiliate networks and tools that can improve acquisition performance.
Required Experience & Skills
- 5+ years of experience in Affiliate Marketing, Performance Marketing, Business Development, or Partnership Management.
- Hands-on experience with affiliate tracking platforms such as Everflow, Tracknow, CJ Affiliate, or similar.
- Strong understanding of CPL, CPA, Hybrid, Revenue Share, and performance marketing models.
- Experience recruiting and managing affiliate partners.
- Excellent negotiation and relationship management skills.
- Strong analytical mindset with experience interpreting marketing data.
- Proficiency with Excel/Google Sheets.
- Familiarity with Google Analytics, tracking parameters (UTMs), and attribution.
- Excellent written and verbal communication skills in English.
Preferred Qualifications
- Experience in dating, gaming, fintech, iGaming, or subscription-based businesses.
- Experience with Meta Ads, Google Ads, SEO, or influencer marketing.
- Experience working with postback tracking and conversion APIs.
- Existing affiliate network or publisher relationships.
What We Offer
- Performance-based bonuses tied to KPIs
- Exposure to multiple channels, strategies, and international markets
- Direct access to founder & leadership team
- Room to grow
- Working with a stable & well-established company.
- Strategic location – safe environment
- Collaborating with a team of creative, fun and driven colleagues