About the Role
As a key member of our team, your primary goal is to act as the bridge connecting our mall, our tenants, and our shoppers. You will lead initiatives to bring more visitors through our doors, boost sales for our retail partners, elevate our brand image, and ensure every customer leaves with a great experience. All while driving sustainable income growth for Kompleks PKNS Bangi.
Responsibilities
Campaign & Event Management
- Plan and execute integrated marketing campaigns, promotional events, festive celebrations, and mall activations to increase footfall, tenant sales, and brand awareness.
- Manage promotional spaces, roadshows, kiosks, exhibitions, and advertising opportunities to maximize occupancy and revenue.
- Develop annual marketing calendars, campaign proposals, event plans, post-event reports, and other marketing documentation.
- 4Conduct market research, competitor benchmarking, and customer trend analysis to identify new marketing opportunities and improve campaign effectiveness.
Tenant & Business Partner Relations
- Build and maintain strong relationships with tenants, vendors, agencies, sponsors, and internal stakeholders.
- Collaborate with retail tenants to develop joint promotions, product launches, and marketing campaigns that drive customer engagement and sales.
- Identify and secure strategic partnerships and sponsorship opportunities to enhance mall events and marketing initiatives.
Digital Marketing & Communications
- Manage the mall's social media platforms through content planning, content creation, community engagement, and digital advertising campaigns.
- Coordinate marketing communications across digital, print, and on-site media to ensure consistent brand messaging.
- Monitor digital campaign performance and recommend improvements to increase reach and engagement.
Vendor & Event Coordination
- Coordinate with vendors, event organizers, contractors, and third-party partners on event logistics, setup, dismantling, and operational requirements.
- Ensure all marketing activities comply with mall operational procedures, safety requirements, and event timelines.
Budget & Reporting
- Monitor marketing budgets, campaign performance, footfall, tenant participation, and key performance indicators (KPIs).
- Prepare regular marketing reports and provide recommendations to improve campaign effectiveness and return on investment (ROI).
- Support the preparation of annual marketing budgets, forecasts, and departmental reports.
General Responsibilities
- Perform other marketing, advertising and promotional duties as assigned by Management.
Requirements
- Possess at least a Degree in Marketing/ Advertising/Mass Communication/ Business Studies, or an equivalent field.
- Minimum 2–4 years of hands-on experience in marketing, event management, digital marketing, or retail/shopping mall marketing.
- Proficient in managing social media platforms (Facebook, Instagram, TikTok, LinkedIn) and digital ad tools.
- Basic knowledge of graphic design software (e.g., Canva, Photoshop) or video editing is a bonus.
- Excellent verbal and written communication skills in Bahasa Malaysia and English.
- Proven ability to pitch ideas, negotiate with vendors, and build long-term partnerships.
- Able to read basic data reports, track campaign performance, and control budgets effectively.
- High attention to detail with a creative flair for designing engaging customer experiences.
Job Types: Full-time, Permanent, Contract
Pay: From RM3,000.00 per month
Benefits:
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Application Question(s):
- What is your current salary?
- What is your expected salary?
- Please provide three dates when you are available for an interview.
- How long is your notice period?
Work Location: In person