- Petaling Jaya Selangor Malaysia
工作地点
职位描述
岗位职责
Work Location: Zetrix Tower, Empire City Damansara Perdana.
Job Description
1. Content & Social Media Marketing
Develop and execute content strategies across social media platforms including LinkedIn, X, TikTok, Facebook, Instagram, YouTube, Telegram and other relevant channels.
Monitor industry trends, competitor activities, and technology developments to identify content opportunities.
Create engaging content that educates and builds awareness for our industry and also drive leads for products and services
Work closely with internal stakeholders, product teams, creative team, agencies, and content creators to produce high-quality marketing content.
Assist in the planning and execution of product launches, campaigns, announcements, and thought leadership initiatives.
Track content performance and provide insights to continuously improve engagement and reach.
Weekly performance monitoring and reporting with insights to optimise content strategies.
Monitor conversations and respond to enquiries in a timely and professional manner. Gather community feedback and insights to support product improvement and marketing strategies. Engage customers through experiential marketing activities like live demonstrations, on-camera talent for social media content, including videos, reels and other digital content.
2. KOL & Creator Relations
Identify suitable creators and partners for product reviews, collaborations, campaigns, events, etc.
Manage creator outreach, partnership discussions, content coordination, and campaign execution.
Develop and maintain a database of creators, media personalities, technology influencers, and strategic partners across Malaysia and regional markets.
Explore opportunities to drive adoption and awareness for Zetrix AI products such as Compare by MYEG, Avatar, NurAI, Digital Identity solutions, and other future
3. Campaign & Partnership Support
Support the planning and execution of digital marketing campaigns, webinars, livestreams, product demonstrations, industry collaborations, and partner initiatives.
Coordinate with third parties such as agencies, vendors, creators, media partners, and event organisers to ensure successful campaign delivery.
Assist in tracking campaign performance and preparing post-campaign reports and recommendations.
4. Digital Marketing & Search
Understanding of paid media, including Meta Ads, Google Ads, TikTok Ads and campaign objectives
Support the planning, execution, monitoring and optimisation of digital marketing campaigns
Understanding of SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) principles, including keyword research, search intent, on-page optimisation and paid search
Support the development and optimisation of content to improve organic search visibility, website traffic and search rankings
Stay updated on emerging AI Search / Answer Engine Optimisation (AEO) practices, including how content can be structured and optimised for AI-powered search and answer engines
Monitor marketing metrics such as reach, impressions, engagement, clicks, CTR, CPC, conversions, organic traffic and search performance
Support tracking and reporting of campaign and search performance, providing recommendations for improvement
Requirements & Qualifications
Bachelor's Degree in Marketing, Communications, Business, Media, Digital Marketing, or related fields.
Minimum 2–3 years of experience in digital marketing, social media marketing, content marketing, influencer/KOL management or related roles.
Experience managing social media platforms such as LinkedIn, TikTok, X, Instagram, Facebook, Telegram, XHS or YouTube.
Experience working with influencers, content creators, media partners, or online communities is highly preferred.
Excellent written and verbal communication skills in English. Bahasa Malaysia proficiency is an added advantage.
Strong organisational and project management skills with attention to detail.
Data-driven mindset with the ability to analyse content and campaign performance.
Self-motivated, proactive, and comfortable working in a fast-paced technology environment.
Preferred Attributes
Passionate about technology, AI and innovation.
Strong interest in social media and digital culture, with a good understanding of emerging trends, formats and audience behaviors.
Able to identify relevant social media trends and translate them into ideas that can strengthen and improve our content and social media strategies.
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