全职 Assistant CRM Manager 工作, 薪水, Esthetics International Group (EIG) Selangor 公司招聘中 - Ricebowl

• Bachelor’s degree in Marketing, Communications, or a related field.

• Proven experience in email marketing content creation and automation.

• Experience with A/B testing methodologies and tools.

• Strong analytical skills and ability to interpret data to drive actionable insights.

• Excellent communication and collaboration skills.

• Creative mindset with a focus on delivering a superior customer experience.

• Ability to work independently and manage multiple projects simultaneously.

• Email Marketing Content Creation:

  • Develop and create engaging, personalized email marketing content that resonates with our target audience.

  • Collaborate with cross-functional teams to gather relevant content, product information, and promotions for email campaigns.

  • Ensure email content is in line with brand guidelines and marketing objectives.

• Automation Program Management:

  • Implement and manage marketing automation programs to deliver personalized and timely emails to our customer base.

  • Segment email lists effectively for targeted campaigns based on customer behavior, preferences, and demographics.

  • Monitor and optimize automated workflows to enhance customer engagement and conversion rates.

  • Expertise in customer segmentation for targeted marketing campaigns.

• Onsite Personalization Strategy:

  • Execute onsite personalization strategies to deliver tailored experiences to website visitors.

  • Collaborate with UX/UI teams to implement personalization elements that enhance user engagement and drive conversions.

  • Analyze website user data and behavior to inform personalization efforts.

• A/B Testing:

  • Plan and execute A/B tests on the ************* to improve user experience and conversion rates.

  • Analyze test results and provide data-driven recommendations for website optimization.

  • Continuously iterate and refine website elements for improved performance.

Competency Requirements:

• Customer Segmentation:

  • Segment customer databases for targeted marketing campaigns.

  • Create personalized content based on customer preferences and behaviors.

  • Implement strategies to nurture leads and retain existing customers.

• Collaboration:

  • Collaborate with cross-functional teams/ regional teams, including marketing, sales, and IT.

  • Work closely with UX/UI designers and developers to implement personalization strategies.

  • Communicate effectively to align CRM efforts with broader business goals.

• Analytical Skills:

  • Strong analytical skills to interpret data and identify trends.

  • Ability to translate data into actionable strategies.

• Tool Proficiency:

  • Leverage your expertise in customer engagement and e-commerce personalised solutions or related solutions, to maximize potential for marketing campaigns and personalization efforts.

  • Stay updated on industry trends and emerging technologies to recommend new tools and strategies.

• Annual Leave
• Medical and Hospitalisation Leave
• EPF
• SOCSO
• EIS