全职 Digital Experience Specialist 工作, 薪水, IForte Group Selangor 公司招聘中 - Ricebowl

Job Summary

The Digital Experience Specialist is responsible for enhancing and optimizing digital experiences across global markets by leveraging data-driven insights, customer journey analysis, competitor benchmarking, and digital performance monitoring. The role serves as a trusted partner to markets and stakeholders, providing strategic recommendations, identifying optimization opportunities, and delivering actionable insights that improve website effectiveness, customer engagement, and lead generation performance.

The position plays a key role in enabling markets to maximize the value of digital platforms through analysis, reporting, consulting, and experience optimization initiatives.

Key Responsibilities

Digital Experience Strategy & Optimization

• Analyze website performance and customer journeys to identify opportunities for enhancement and business growth.
• Develop strategic recommendations to improve customer engagement, lead generation, conversion performance, and overall digital experience.
• Support markets in defining and executing optimization initiatives aligned with business objectives.
• Identify and prioritize experience improvement opportunities across digital touchpoints.

Website Performance & Analytics

• Monitor and evaluate key website performance metrics, user behavior, engagement trends, and conversion performance.
• Translate complex performance data into actionable business insights and recommendations.
• Develop regular performance reporting and insights packages for regional and global stakeholders.
• Track the effectiveness of implemented improvements and provide outcome-based recommendations.

Competitor Benchmarking & Market Intelligence

• Conduct regular competitor analysis covering website experience, customer journeys, digital features, content strategies, and lead generation capabilities.
• Identify industry best practices, emerging trends, and innovation opportunities.
• Produce benchmarking reports and strategic assessments to support decision-making.
• Recommend initiatives that strengthen competitive positioning across markets.

Executive Reporting & Strategic Storytelling

• Create executive-ready presentations, strategy decks, business cases, and management summaries.
• Develop data-driven narratives that clearly communicate performance, risks, opportunities, and recommendations.
• Present findings and strategic recommendations to leadership teams and key stakeholders.
• Support strategic planning discussions through evidence-based insights.

Market Enablement & Consulting

• Act as a trusted advisor for markets on digital experience best practices, performance optimization, and customer journey improvements.
• Facilitate workshops, consultations, and stakeholder alignment sessions.
• Support markets in identifying opportunities to improve digital maturity and customer engagement.
• Promote the adoption of standardized best practices across regions.

Continuous Improvement & Governance

• Develop optimization frameworks, reporting standards, and insight methodologies.
• Drive initiatives that improve operational efficiency, customer experience, and business outcomes.
• Support governance activities to ensure consistent measurement and reporting practices.
• Maintain documentation, knowledge repositories, and best-practice guidance materials.

Required Qualifications

• Bachelor's Degree in Digital Marketing, Business Analytics, Information Technology, Business Management, or related field.
• 5+ years of experience in digital marketing, website optimization, digital analytics, customer experience, or digital consulting.
• Strong understanding of website ecosystems, customer journeys, and lead generation processes.
• Experience creating executive presentations, performance reports, and strategic recommendations.
• Proven ability to analyze data and translate findings into business actions.
• Strong stakeholder management and communication skills.
• Experience working with multiple markets and diverse stakeholder groups.

Preferred Qualifications

• Experience with website analytics platforms and digital reporting tools.
• Understanding of CMS platforms, CRM ecosystems, and digital customer journeys.
• Knowledge of SEO, conversion optimization, UX principles, and digital performance measurement.
• Experience supporting enterprise digital platforms across regional or global markets.
• Experience working in agile and cross-functional environments.