**This role is within the BJC Group**
Responsibilities:
A. Commercial Strategy & Leadership
- Develop and implement commercial strategies to achieve company revenue and growth targets
- Identify new market opportunities (local & export markets)
- Align sales forecasts with production planning and supply chain capacity
- Lead pricing strategy to ensure competitiveness and profitability
- Drive digital transformation in sales and marketing
B. Sales Management
- Oversee sales performance across all channels (retail, distributors, OEM, export)
- Set sales targets, KPIs, and budgets
- Monitor and analyze sales data to drive decision-making
- Build and manage a high-performing sales team
C. Marketing & Branding
- Develop brand positioning and product marketing strategies
- Lead product launches and promotional campaigns
- Analyze market trends, customer behavior, and competitor activities
- Collaborate with R&D for new product development based on market demand
- Leverage digital channels and e-commerce platforms for brand growth
D. Business Development
- Identify and secure new business opportunities and partnerships
- Expand distribution channels and key accounts
- Negotiate contracts with clients, distributors, and partners
- Explore export opportunities and international market entry
- Develop strategic alliances with regional and international partners
E. Customer Relationship Management
- Maintain strong relationships with key customers and stakeholders
- Handle major client negotiations and issue resolution
- Ensure high levels of customer satisfaction and retention
F. Financial & Performance Management
- Manage commercial budget, revenue forecasts, and profit margins
- Monitor cost structures and pricing models
- Prepare and present reports to senior management
G. Cross-Functional Collaboration
- Work closely with Production, Quality Assurance, Supply Chain, and Finance teams
- Ensure alignment between demand planning and manufacturing capacity
- Support compliance with food safety and regulatory standards
Qualifications:
- Degree holder in Business Studies/Marketing or its equivalent
- Minimum 10 years working experiences in FMCG companies in various functions (Sales/ Marketing/ Trade Marketing/ Channel Development)
- Ability to communicate and have a good understanding of customer relationship management
- Have extensive experience with managing Key Accounts and Distributors/Stokist
- Strong interpersonal and leadership skills. Ability to effectively interface, present and influence at all levels
- Must be proficient at analysing data, building reporting and making strategic recommendations based on data and trends
- Ability to understand the impact of operational initiatives from a Sales or Marketing perspective
- Keen business sense, with ability to find practical business solutions to problems
- Proven success working in a fast paced environment and ability to meet timelines
- Ability to make changes in order to drive projects forward, without losing sight of overall goals
- As an individual, you are performance driven, proactive and an action-oriented team player
- Able to work in Selangor, Malaysia