全职 Sales Marketing Manager 工作, 薪水, Cherie Hearts International Preschool Selangor 公司招聘中 - Ricebowl

Job Overview:

We are looking for a passionate, creative, and results-driven Sales and Marketing Manager to join our preschool team. The ideal candidate will be responsible for developing and implementing effective sales and marketing strategies to increase brand awareness, generate leads, drive student enrolment, and support business growth. This role involves managing marketing campaigns, building strong relationships with prospective parents, and ensuring the preschool maintains a positive and professional brand image.

Key Responsibilities:

• Develop and execute strategic sales and marketing plans to increase student enrolment and achieve business targets.
• Plan and manage online and offline marketing campaigns, including social media advertising, promotional activities, and community outreach.
• Generate, monitor, and follow up on enquiries and potential leads to improve enrolment conversion rates.
• Build and maintain strong relationships with prospective parents, existing families, and business partners.
• Organize and coordinate promotional events, Open Days, school tours, roadshows, and other marketing activities.
• Oversee social media platforms, including Facebook, Instagram, TikTok, and other relevant digital channels.
• Work closely with the creative team to develop engaging marketing materials, advertisements, and promotional content.
• Monitor marketing performance, analyse campaign results, and identify opportunities for improvement.
• Conduct market research and competitor analysis to identify market trends and potential business opportunities.
• Collaborate with school principals, teachers, and management to ensure consistent branding and effective communication.
• Prepare regular sales reports, marketing performance updates, and enrolment forecasts for management.

Qualifications:

• Diploma or Degree in Marketing, Business Administration, Communications, or a related field.
• At least 3–5 years of experience in sales, marketing, or business development, preferably in the education or service industry.
• Proven experience in achieving sales targets and managing marketing campaigns.
• Strong communication, negotiation, and interpersonal skills.
• Proficient in English & Mandarin communication; proficiency in Bahasa Malaysia is an advantage.
• Strong leadership, organizational, and problem-solving abilities.
• Creative, proactive, self-motivated, and results-oriented.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience in preschool, education, childcare, or enrichment centre marketing.
• Knowledge of digital marketing platforms such as Meta Ads, Google Ads, TikTok, and other social media channels.
• Familiarity with lead generation, customer relationship management (CRM), and sales conversion strategies.
• Experience in managing marketing budgets and evaluating return on investment (ROI).
• Strong understanding of branding, content marketing, and customer engagement strategies.
• Ability to plan and execute successful promotional events and community partnerships.
• Basic knowledge of Canva, content creation, photography, or video editing is an advantage.
• Strong analytical skills with the ability to interpret sales and marketing performance data.