JOB DESCRIPTION: CONTENT CREATOR
Industry: Beauty / Hair Care / Personal Care
Company: MADURA GROUP
Location: Klang, Selangor, Malaysia
Employment Type: Full-Time
Job Summary
We are looking for a creative, trend-aware and proactive Content Creator to develop engaging digital content for our beauty, hair care and personal care products.
The ideal candidate should be passionate about social media, short-form video production and creative storytelling. You will be responsible for planning, filming, editing and publishing content that attracts attention, builds brand awareness, educates customers and supports online sales across TikTok, Instagram, Facebook and other relevant platforms.
Key Responsibilities
1. Content Planning & Creative Ideas
- Develop creative content ideas and content calendars based on marketing campaigns, product launches and business objectives.
- Research current social media trends, viral formats, trending topics and audience preferences.
- Create engaging concepts, scripts, hooks and storyboards for short-form videos.
- Adapt content ideas to suit different platforms, target audiences and product categories.
2. Video Production & Editing
- Film, edit and produce short-form videos for TikTok, Instagram Reels, Facebook Reels and other relevant platforms.
- Create product demonstrations, tutorials, beauty and hair care tips, product comparisons, behind-the-scenes content and promotional videos.
- Use effective video hooks, storytelling, subtitles, transitions, sound and calls to action to maintain audience attention.
- Ensure all content meets the company's quality standards and brand guidelines.
3. Product Content & Brand Storytelling
- Understand product features, benefits, usage instructions and target customers.
- Present beauty, hair care and personal care products in an engaging, informative and relatable way.
- Develop educational content that helps customers understand product usage and make informed purchasing decisions.
- Ensure product information and promotional claims are accurate and comply with company guidelines.
4. Social Media Content Management
- Assist in scheduling, publishing and maintaining consistent content across social media platforms.
- Write engaging captions, headlines and calls to action.
- Monitor comments, audience responses and content feedback, and coordinate with the relevant team when necessary.
- Repurpose suitable content into different formats to maximise reach and content value.
5. Content Performance & Improvement
- Monitor content performance, including video views, watch time, audience retention, engagement, shares, saves and clicks.
- Identify successful content formats and recommend improvements based on audience response.
- Conduct simple content experiments, such as testing different hooks, video styles and calls to action.
- Prepare regular content performance reports and share creative recommendations with the marketing team.
6. Team Collaboration
- Work closely with the Digital Marketing, E-Commerce and Live Host teams to support campaigns and promotional activities.
- Coordinate content production according to campaign schedules and product priorities.
- Support product launches, promotional events, livestreams and other marketing activities when required.
- Explore suitable AI-powered tools to support content ideation, scripting, editing and workflow efficiency.
Requirements & Qualifications
- Minimum SPM, Diploma or equivalent qualification in Creative Multimedia, Mass Communication, Marketing, Film Production or a related field.
- Minimum 1–2 years of experience in content creation, video production or social media content.
- Able to plan, film and edit engaging short-form videos independently.
- Familiar with TikTok, Instagram Reels, Facebook Reels and current social media content formats.
- Proficient in video editing tools such as CapCut, Adobe Premiere Pro or equivalent software.
- Familiar with Canva or other graphic design tools.
- Creative, detail-oriented, proactive and willing to explore new ideas.
- Good communication skills and ability to work collaboratively with different teams.
- Comfortable appearing on camera when required; experience in product presentation is an advantage.
- Able to manage multiple content assignments and meet deadlines.
Added Advantages
- Experience in the beauty, hair care, skincare, cosmetics or personal care industry.
- A portfolio of short-form videos, social media content or previous campaigns.
- Experience creating product reviews, tutorials, UGC-style content or product demonstrations.
- Understanding of social media analytics and content performance.
- Familiarity with AI content tools and basic photography or lighting techniques.
- Experience producing content that supports TikTok Shop, Shopee or other e-commerce campaigns.
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
- Consistency and timely delivery of planned content.
- Quality, creativity and relevance of videos produced.
- Video views, watch time, audience retention and engagement.
- Shares, saves, profile visits and other relevant audience actions.
- Contribution to campaign reach, product awareness and online sales initiatives.
- Ability to improve content quality based on performance insights.
How to Apply
Interested candidates are invited to submit their updated resume and a portfolio or links to their previous content, videos or social media projects.
Candidates without formal work experience may also be considered if they can demonstrate strong content creation skills through a relevant portfolio.
Pay: RM2,500.00 - RM3,000.00 per month
Benefits:
- Free parking
- Maternity leave
- Parental leave
Work Location: In person