Develop and deliver training on new and existing automotive products to strengthen dealership staff’s product knowledge and sales capabilities.
Equip sales advisors with effective selling techniques, including explaining product benefits and addressing customer questions and objections.
Identify dealership training needs and tailor programmes to address knowledge and performance gaps.
Create engaging training materials, including presentations, manuals, digital resources and practical activities.
Keep training content current with product updates, competitor offerings and developments in automotive technology.
Assess participants’ understanding through quizzes, practical exercises and evaluations, and provide feedback to support improvement.
Monitor training participation and results through the Learning Management System (LMS), and prepare reports with recommendations to improve training effectiveness.
Collaborate with Product, Marketing and Sales teams to ensure training supports business objectives.
Job Requirements
Bachelor’s degree in any discipline. A qualification in an automotive-related field is an advantage.
At least 3 years of relevant experience in automotive training, automotive sales or a related role.
Strong understanding of automotive products, vehicle technologies and industry trends.
Ability to develop and deliver engaging training programmes for different audiences.
Strong presentation and communication skills, with the ability to explain technical information clearly.
Proficiency in Microsoft Office, e-learning platforms and Learning Management Systems (LMS).
Ability to analyse training results and recommend practical improvements.
Good planning and organisational skills, with the ability to coordinate multiple training activities and meet deadlines.