Job Description: Events & Programmes Manager (B2B / Market Expansion)
Company: Freemansland Holdings
Location: Singapore (with regional travel)
Type: Full-time
About the role
We help Singapore SMEs grow beyond Singapore through roundtables, closed-door trade missions, B2B tradeshows and training. You'll own every event end to end, from idea to post-event follow-up, so the founder only signs off on budget, key partners and public content.
Responsibilities
1. Event planning and delivery
- Plan and run monthly roundtables (20–40 pax) and closed-door sessions (10–15 pax).
- Run a B2B tradeshow or expo (40–60 exhibitor booths) and overseas trade missions.
- Source and negotiate venues, AV, F&B, printing and logistics within budget.
- Build run sheets and floor plans, and manage the event on the day without supervision.
2. Sponsors, exhibitors and partners
- Sell sponsorship packages and exhibitor booths, and hit revenue targets.
- Build relationships with chambers, trade associations, EnterpriseSG partners and overseas partners.
- Secure speakers and guests: founders, experts, government agencies.
3. Audience and marketing (with AI tools)
- Fill rooms with the right SME decision-makers (owners, directors, C-suite).
- Run registration, ticketing, reminders and attendance tracking.
- Work with the marketing team on EDMs, LinkedIn and social posts. Use AI tools to automate invites, follow-ups and reports.
4. Content and podcast
- Coordinate recording of roundtables as podcast or video episodes.
- Brief and manage videographers and editors, and make sure episodes go out on schedule.
5. Budget, admin and compliance
- Own each event's budget and P&L, and report actual vs. planned.
- Handle permits (e.g. a Police permit for foreign speakers, venue licences) and vendor contracts.
- Track leads from every event into the CRM and hand warm prospects to sales.
6. Post-event
- Send surveys, collect testimonials and deliver a post-event report within 5 working days: attendance, revenue, leads and lessons learned.
Must-haves Qualifications
- 3–5+ years running B2B events, conferences, trade shows or trade missions in Singapore.
- Proven sponsor or exhibitor sales (please share numbers).
- Can run an event from start to finish independently, and stays calm under pressure.
- Strong vendor network in Singapore (venues, AV, F&B, printers).
- Confident with digital tools: Google Workspace/Notion, event platforms (Eventbrite, Luma, Peatix), CRM, and AI tools such as ChatGPT/Claude.
- Clear written and spoken English. Mandarin, Bahasa or Vietnamese is a plus for overseas missions.
- Willing to travel regionally.
Nice-to-haves Qualifications
- Experience with EnterpriseSG, SBF, chamber events, or overseas trade delegations.
- Familiarity with MRA or other internationalisation grants.
- Podcast or video production coordination.
- Training or workshop coordination (for the later B2B training arm).