全职 CHIEF MARKETING OFFICER 工作, 薪水, TOP GLOBAL FOOD AND BEVERAGES SDN BHD Federal Territory 公司招聘中 - Ricebowl

JOB DESCRIPTION

• Develop and execute the Company's overall marketing strategy in line with business goals and growth plans.
• Lead annual marketing planning, campaign prioritisation and budget allocation.
• Identify market opportunities, consumer trends and competitive insights to support business decisions.
• Translate the Company's business objectives into measurable marketing initiatives and outcomes.
• Establish and strengthen brand positioning, identity and market relevance across the Company's brands.
• Ensure consistency in brand communication, customer engagement and marketing execution.
• Develop strategies to increase brand awareness, customer loyalty and market share.
• Evaluate opportunities for brand extensions, new product launches and market expansion.
• Work closely with Operations and other business functions to develop initiatives that drive outlet sales and customer traffic.
• Analyse sales performance, promotional effectiveness, customer behaviour and market trends.
• Develop marketing strategies to improve customer acquisition, repeat purchases and average transaction value.
• Evaluate the commercial impact of marketing campaigns and recommend improvements to maximise return on investment.
• Oversee the Company's digital marketing, social media, advertising, influencer engagement and promotional strategies.
• Ensure campaigns are aligned with brand positioning, business priorities and target customer segments.
• Establish clear objectives, performance indicators and evaluation methods for marketing initiatives.
• Explore relevant digital platforms, partnerships and marketing channels to expand market reach.
• Lead and develop the Marketing Department, including providing strategic direction to the Assistant Manager and the wider team.
• Establish departmental KPIs, performance expectations and accountability for results.
• Strengthen team capabilities, resource planning, productivity and cross-functional collaboration.
• Ensure clear delegation of responsibilities between strategic planning and day-to-day execution.
• Develop and manage the marketing budget within the Company's approved financial framework.
• Monitor marketing expenditure, campaign performance and return on marketing investment.
• Establish reporting mechanisms to track progress against marketing and business objectives.
• Ensure marketing activities comply with Company policies, brand standards and applicable legal and regulatory requirements.
• Work directly with the CEO to align marketing priorities with the Company's overall business strategy.
• Collaborate with Operations, Finance, Project, Procurement and other relevant departments on business initiatives.
• Support new outlet openings, geographical expansion, product launches and other growth projects.
• Present marketing performance, market insights, business opportunities and strategic recommendations to the CEO and management.

QUALIFICATION & EXPERIANCE

• Bachelor's degree in Marketing, Business Administration or a related field.
• Significant experience in marketing leadership, preferably within the F&B, QSR, retail or consumer-facing industry.
• Proven track record in brand development, integrated marketing campaigns and commercially driven marketing strategies.
• Experience managing marketing budgets, teams and cross-functional business initiatives.
• Strong commercial acumen, strategic thinking, leadership and analytical skills.
• Ability to translate marketing strategies into measurable business outcomes.

CORE COMPETENCIES

• Strategic and commercial thinking
• Brand management and market positioning
• Data-driven decision-making
• Leadership and team development
• Financial and budget management
• Stakeholder management and executive communication
• Adaptability in a fast-paced F&B environment

Work Location: In person