Position: TikTok Manager
Department: Marketing / Digital Marketing
Job Summary
Responsible for managing the company's TikTok marketing strategy, content direction, account growth, and overall performance to increase brand awareness, audience engagement, and sales.
Key Responsibilities
- Develop and execute TikTok marketing and content strategies.
- Plan and manage content calendars, short-form videos, and promotional campaigns.
- Oversee video production, content quality, and posting schedules.
- Monitor TikTok trends, competitor activities, views, engagement, and follower growth.
- Coordinate with content creators, influencers, livestream hosts, and the marketing team.
- Manage TikTok advertising campaigns and analyse performance where required.
- Review campaign results and implement improvements to achieve marketing and sales targets.
Job Requirements
- Diploma or Degree in Marketing, Digital Marketing, Communications, or a related field.
- Minimum 2–3 years of relevant TikTok or social media marketing experience.
- Proven experience managing TikTok accounts and developing content strategies.
- Strong understanding of TikTok trends, audience engagement, and short-form video content.
- Good leadership, communication, analytical, and planning skills.
- Experience in beauty, hair care, or personal care products is an advantage.
Key KPIs
- Follower growth and audience engagement.
- Video views, reach, and content performance.
- Campaign performance and achievement of marketing targets.
- Contribution to brand awareness and sales growth.
Pay: RM2,500.00 - RM3,500.00 per month
Benefits:
- Free parking
- Maternity leave
- Parental leave
Work Location: In person