全职 Digital Marketing Executive 工作, 薪水 up to MYR 5,000, DS PLASTIC INNOVATIONS SDN BHD Pulau Pinang 公司招聘中 - Ricebowl

Digital Marketing Executive

Company: DS Plastic Innovations Sdn. Bhd.
Location: Bukit Mertajam, Penang
Employment Type: Full-Time | Permanent | On-Site
Monthly Basic Salary: RM3,500–RM5,000 (Based on Experience and Capabilities)
Experience Required: Minimum 3 Years

Working Hours:

• Monday–Friday: 9:00 AM–6:00 PM
• Saturday: 9:00 AM–3:00 PM
• Sunday: Rest Day

Job Summary

We are looking for an experienced, creative and results-driven Digital Marketing Executive to plan, execute and optimize digital marketing activities that strengthen brand awareness, attract potential customers, generate qualified leads and support business growth.

The successful candidate will be responsible for managing digital marketing campaigns, improving online visibility, developing marketing strategies and analyzing campaign performance.

This role requires a hands-on individual who can work independently, manage multiple marketing activities and deliver measurable results.

Key Responsibilities1. Digital Marketing Planning & Campaign Execution

• Plan, develop, execute and monitor digital marketing campaigns aligned with company objectives.
• Prepare monthly marketing plans, campaign calendars and promotional activities.
• Implement marketing strategies across social media, search engines, websites and other relevant digital channels.
• Identify suitable marketing approaches for different products, target audiences and customer segments.
• Monitor campaign performance and recommend improvements.

2. Paid Advertising & Performance Marketing

• Manage and optimize digital advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads and other relevant channels.
• Conduct audience targeting, keyword research, advertising creative testing and campaign optimization.
• Monitor advertising expenditure within approved budgets.
• Analyze key advertising metrics, including CPC, CTR, CPA, conversion rates and ROAS where applicable.
• Identify underperforming campaigns and implement corrective actions.
• Recommend improvements to advertising effectiveness and budget utilization.

3. Lead Generation & Customer Acquisition

• Develop marketing activities to attract potential customers and generate qualified enquiries.
• Support customer acquisition through digital campaigns, landing pages, social media and other relevant channels.
• Coordinate with the Sales team to improve lead quality and conversion opportunities.
• Identify opportunities to reach new customer segments and expand market presence.
• Monitor lead generation performance and recommend improvements.

4. Social Media & Content Marketing

• Plan and coordinate social-media marketing activities across Facebook, Instagram, TikTok and other relevant platforms.
• Develop content ideas, campaign concepts, promotional messages and marketing briefs.
• Coordinate with Graphic Designers, Content Creators and relevant teams to produce marketing materials.
• Monitor content performance, audience engagement and customer response.
• Maintain consistent brand messaging across digital channels.

5. Website Marketing & Search Engine Optimization

• Support SEO activities to improve website visibility and organic search performance.
• Conduct keyword research and recommend improvements to website content and landing pages.
• Monitor website traffic, user behaviour and conversion performance.
• Identify opportunities to improve online enquiries and customer engagement.
• Coordinate website marketing updates with relevant personnel.

6. Market Research & Competitor Analysis

• Research market trends, competitor activities and customer behaviour.
• Monitor competitor marketing strategies, promotions and advertising approaches.
• Identify new marketing opportunities, digital channels and potential customer segments.
• Recommend improvements to strengthen brand positioning and market competitiveness.

7. Marketing Analytics & Reporting

• Prepare regular digital marketing performance reports.
• Track advertising expenditure, website traffic, customer enquiries, conversions and campaign results.
• Evaluate marketing performance against agreed KPIs.
• Provide practical recommendations supported by data analysis.
• Maintain accurate campaign records and performance documentation.

8. Team Coordination & Continuous Improvement

• Work closely with Sales, Graphic Design and other relevant departments.
• Coordinate marketing materials, campaign schedules and promotional requirements.
• Ensure marketing activities comply with company policies, platform requirements and approved budgets.
• Explore new digital marketing technologies, tools and AI-assisted workflows.
• Maintain confidentiality of company information, customer data and advertising accounts.
• Perform other reasonably related digital marketing duties assigned by Management.

Requirements

• Diploma or Degree in Digital Marketing, Marketing, Advertising, Business, Mass Communication or a related field.
• Minimum 3 years of relevant working experience in digital marketing or performance marketing.
• Proven experience planning, executing and optimizing digital marketing campaigns.
• Practical knowledge of advertising platforms such as Meta Ads, Google Ads, TikTok Ads or similar.
• Good understanding of SEO, social-media marketing, content marketing and lead generation.
• Able to interpret marketing performance metrics and recommend improvements.
• Experience managing advertising campaigns within approved budgets.
• Strong analytical, problem-solving and communication skills.
• Creative, proactive and results-oriented.
• Able to work independently, manage multiple campaigns and meet deadlines.

Added Advantages

• Experience in ecommerce, retail, manufacturing or B2B marketing.
• Proven track record of improving leads, conversions or advertising performance.
• Familiarity with Google Analytics 4, Google Search Console, Google Tag Manager or similar tools.
• Experience with CRM systems, marketing automation or lead tracking.
• Basic graphic design, photography or video-editing skills.
• Experience coordinating with designers, content creators and external marketing agencies.
• Familiarity with AI-assisted marketing research, content planning and data analysis.

Key Performance Indicators (KPIs)

Performance may be assessed based on:

• Qualified leads and customer enquiries generated.
• Cost per lead and customer acquisition efficiency.
• Advertising performance and budget efficiency.
• Campaign execution and achievement of agreed objectives.
• Website traffic and conversion improvements.
• Social-media engagement and content performance.
• Brand visibility and audience growth.
• Marketing-attributed sales and business contribution.
• Reporting accuracy and timely completion of marketing activities.
• Continuous improvement and team coordination.

Specific KPI targets and advertising budgets will be determined according to business objectives and Management approval.

Benefits

• Competitive monthly basic salary of RM3,500–RM5,000, depending on experience and capabilities.
• Attendance allowance, subject to company policy.
• Medical reimbursement after confirmation, subject to eligibility.
• Staff purchase discount.
• Free parking.
• EPF, SOCSO and EIS contributions.
• Professional development opportunities.
• Career advancement opportunities.
• Exposure to digital marketing campaigns and business growth initiatives.

How to Apply

Interested candidates should submit:

• Updated resume.
• Current and expected salary.
• Notice period or earliest available starting date.
• Relevant digital marketing portfolio, campaign examples or performance achievements, where available.

Email: *************
WhatsApp: *************

DS Plastic Innovations Sdn. Bhd.
Bukit Mertajam, Penang

Pay: RM3,500.00 - RM5,000.00 per month

Work Location: In person