全职 Associate Brand Manager 工作, 薪水 up to MYR 8,000, Luxor Beauty World Selangor 公司招聘中 - Ricebowl

• Education: Bachelor’s degree in marketing, Business Administration, Communications, or a related field.

• Experience: Minimum 5–8 years of proven brand management and marketing experience, specifically within the professional beauty, skincare, or FMCG sector.

• Well-connected in the Skincare Industry with good salon insights and rapport.

• Proven ability to develop brand and marketing strategies and communicate to B2Bs & B2Cs.

• Demonstrated ability to mentor teams and manage external agencies.

• Experience in identifying target audiences and devising effective campaigns.

• Strong analytical skills partnered with a creative mind.

• Data-driven thinking and an affinity for numbers.

• Outstanding communication skills.

• Passionate in Skincare Industry.

• Up to date with latest trends and marketing best practices.

• Excellent command of English and Bahasa Malaysia; proficiency in Mandarin is a strong advantage.

Job Overview

The Brand Manager develops and executes strategies to build a company's brand, overseeing campaigns, trade initiatives, development of B2B, managing budgets, ensuring consistent messaging across channels (digital, social, ads, packaging), analysing performance (ROI, engagement), and collaborating with sales/product teams to boost awareness, drive sales, and foster B2B & B2C loyalty.

Key duties include competitor market research, content oversight, budget management, team leadership, and staying ahead of industry trends to align marketing with overall business goals.

Core Responsibilities

• Strategy & Planning: Develop overarching brand strategies, marketing plans, and campaign concepts aligned with business objectives.

• Campaign Execution: Management of B2B & B2C marketing initiatives to spearhead business growth strategies.

• Brand Management: Maintain brand KPIs defined areas of sales, pricing, stocks holding and brand consistency across all channels.

• Sales: Work hand in hand to analyse sales data and performance with sales team to achieve sales target.

• Principal communication: Projection on Open To Buy (OTB) based on demand and supply, brand performance reports, pricing index and review with competitors’ campaigns and products.

• Budget & ROI: Manage and optimize the annual sales & marketing budget, allocating spend across channels to maximize return on investment (ROI).

• Track, analyse, and report on Key Performance Indicators (KPIs) for all brand and marketing initiatives, adjusting strategies based on data.

• Market Research: Analyse market trends, competitor activities, and customer insights to identify opportunities.

• Cross-functional Collaboration: Work with product, education & creative team on a pre-determined brand KPIs.

• Team Leadership: Lead, train, and motivate product executive and sales team.

Key Activities

• Overseeing a beauty salon industry KPIs thru B2B & B2C activities.

• Executing & managing brand plans & marketing campaigns.

• Managing a team of brand executive to adhere to brand KPIs.

• Reporting on campaign effectiveness to senior management.

• Caruman KWSP, PERKESO dan EIS
• Cuti sehari bagi setiap satu bulan penuh bekerja
• Gaji lebih masa