About the role
Love Knot is looking for a Fashion Marketing Lead (Social Media & Content Production) to own our social media presence, content strategy, and brand-facing marketing initiatives at a pivotal growth moment. You'll lead a small content team and be the driving force behind three connected accounts - brand account and 2 founders' accounts - while also running the marketing moments that bring our community together.
What you'll own
- Social content strategy, calendar, coordination and review across all 3 accounts
- Coordinate bi-weekly product launches with our Design & Production Team
- Manage content production including product photography (campaign & catalog)
- Asset management & distribution including managing the asset library, and routing every asset to website, ads, EDM, store, marketplaces.
- Oversee KOL/Affliate campaigns (managing and working with agencies)
- Marketing campaigns, including merchandise planning and sourcing for seasonal/collab drops
- Community events (3–4 per year) — planning and execution end-to-end
- Maintain content pillar mix and brand voice standards across all three accounts
- Manage marketing team performance, including leading and coaching team members
What you'll bring
- 2–4+ years managing and growing social content and marketing campaigns for a consumer/fashion brand (agency or in-house)
- Strong eye for visual storytelling — you can direct a shoot and edit a hook-driven reel
- Have experience in fashion content production (campaign and catalog product photoshoot)
- Can manage people (junior staff/interns) and cross-functional coordination
- Experience running events or campaigns end-to-end, from planning to on-the-ground execution
- A track record of content that converts and grows profiles, not just content that looks good
Reporting to: Founders
Location: Kota Damansara