Affiliate Recruitment & Relationship Management
- Identify, recruit, and onboard new affiliates (influencers, content creators, agencies, TikTok & Shopee partners)
- Maintain strong relationships with existing affiliates
- Negotiate commission structures, incentives, and campaign placements
- Provide affiliates with creatives, tracking links, and promo codes
Campaign Execution & Optimization
- Plan and execute affiliate campaigns aligned with sales targets
- Monitor performance (traffic, conversion rate, ROAS) and optimize campaigns
- Conduct A/B testing, adjust commissions, and refine placement strategies
- Coordinate seasonal promotions and product launches
Performance Tracking & Reporting
- Track affiliate performance using platforms like Shopee Affiliate & TikTok Affiliate
- Analyze KPIs: click-through rate, conversion rate, average order value, revenue contribution
- Prepare weekly/monthly performance reports and recommend growth strategies
Cross-Functional Collaboration
- Work with marketing, e-commerce, content, and design teams to create effective creatives
- Align affiliate promotions with paid ads, live campaigns, and marketplace promotions
- Manage affiliate events and roadshows
- Ensure all affiliate messaging follows brand guidelines
Market Research & Trend Monitoring
- Monitor competitor affiliate strategies
- Identify new affiliate platforms and traffic opportunities
- Stay updated on performance marketing and affiliate trends