全职 SEO SEM Specialist 工作, 薪水 up to MYR 4,000, Idea Being Selangor 公司招聘中 - Ricebowl

• Relevant diploma or degree with proven experience (1-3 years) in executing SEO & SEM from start to end independently.
• ⁠Strong and practical knowlegdge with proficiency in:

1. Google Ads
2. Google Analytics 4 (GA4)
3. Google Tag Manager (GTM)
4. Google Search Console
5. Google Business Profile
6. SEMrush, Ahrefs, Moz, or similar SEO tools
7. Microsoft Excel or Google Sheets

• ⁠Basic understanding of HTML, CSS, and WordPress is an advantage.
• ⁠Strong analytical, problem-solving, and communication skill
• Familiarity with WordPress or Customer Relations Management (CRM) systems.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Pleasant and team work driven.

Hey! We are looking for an experienced executive to manage our SEO SEM projects and ensure that they perform optimally. Key responsibilities:

Search Engine Optimization (SEO)

• ⁠ ⁠Execute SEO strategies to improve website visibility and organic search rankings.
• ⁠ ⁠Conduct keyword research and identify search opportunities based on business objectives.
• ⁠ ⁠Optimize website content, metadata, internal links, and landing pages for SEO.
• ⁠ ⁠Perform technical SEO audits and work with web developers to implement improvements.
• ⁠ ⁠Monitor website indexing, crawl errors, and overall SEO performance using Google Search Console.
• ⁠ ⁠Manage local SEO initiatives, including Google Business Profile optimization.
• ⁠ ⁠Conduct competitor analysis and monitor industry search trends.

Search Engine Marketing (SEM)

• ⁠ ⁠Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube.
• ⁠ ⁠Conduct keyword research and build campaign structures.
• ⁠ ⁠Monitor campaign performance and optimize bids, keywords, audiences, and ad copy.
• ⁠ ⁠Manage advertising budgets to achieve campaign objectives.
• ⁠ ⁠Perform A/B testing on advertisements and landing pages.
• ⁠ ⁠Improve campaign performance by optimizing CTR, CPC, CPA, conversion rate, and ROAS.

Analytics & Reporting

• ⁠ ⁠Set up and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• ⁠ ⁠Analyze website traffic, user behaviour, and campaign performance.
• ⁠ ⁠Prepare regular reports with insights and recommendations for improvement.
• ⁠ ⁠Monitor KPIs including organic traffic, keyword rankings, lead generation, conversion rate, and return on advertising spend.