- Singapore
Intern, Social Media - Creatives 工作, Garena 公司招聘中 - Ricebowl
工作地点
职位描述
岗位职责
Job Description
- Own and grow the studio's presence across YouTube, TikTok, and X through content planning, publishing, and community management.
- Develop and maintain the social content calendar, ensuring a consistent publishing cadence.
- Monitor gaming, Roblox, and social media trends, turning relevant moments into timely content opportunities.
- Work closely with the Editor to ideate content, prepare creative briefs, and guide video and visual production.
- Produce lightweight social content to maintain player engagement between major updates.
- Manage the Roblox Experience Page, including thumbnails, descriptions, events, and other storefront assets.
- Optimise storefront performance using data and player insights to improve player acquisition and conversion.
- Support Roblox Sponsored Ads and off-platform paid campaigns, including creative planning, campaign setup, and performance optimisation.
- Lead go-to-market planning for game updates, coordinating marketing activities across social, community, and paid channels.
- Adapt and localise marketing copy and creative for the US audience, ensuring cultural relevance and platform fit.
- Monitor campaign and channel performance, using insights to continuously improve content, community growth, and marketing effectiveness.
- Experience managing social media platforms such as YouTube, TikTok, and X.
- Strong understanding of social media trends, gaming culture, and content that drives engagement.
- Experience running paid digital campaigns, including Roblox Sponsored Ads and/or off-platform advertising.
- Confident in engaging and communicating with online communities.
- Strong organisational skills with the ability to manage content calendars and multiple campaigns.
- Good creative judgement, with the ability to brief designers and editors effectively.
- Familiarity with Roblox storefront optimisation and performance metrics.
- Data-driven mindset with the ability to interpret campaign and content performance to inform decisions.
- Experience creating or editing social media content is a plus.
- Experience working with Roblox or gaming communities is a plus.
- Experience planning and executing go-to-market or integrated marketing campaigns is a plus.
- Experience conducting A/B testing for thumbnails or creative assets is a plus.
- Strong copywriting skills for social media and storefronts are a plus.
- Market expertise in regions beyond the US (e.g. Latin America or Southeast Asia) is a plus.
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