Pasar Segar YSL Sdn Bhd

YSL Fresh Market Sdn Bhd is the family business based in Benut, Pontian. This company started their business from selling vegetables at wet market (Pasar Awam) Benut in1960. On the years of 1980, they slowly transformed from vegetables seller to wholesaler, which export vegetables to Singapore, and local vegetables sellers. In 1998, they do business with retail concept, which called Pasar Mini YSL with the traditional way of business.

Throughout the years, the Pasar Mini YSL business becomes more popular and bigger. Finally, on the years of 2008, they transformed to Pasar Segar YSL Sdn Bhd which selling more complete products such as vegetables, meats, chicken, fish, groceries and dry foods to suit the customers daily needs.In 2015, there are four outlets at pontian and three outlets at gelang patah, Johor area. The Pasar Segar YSL has their own small land to planet the vegetables for own selling and export to Singapore. Therefore, the vegetable that they sell is reputable for high quality, freshness and at affordable price. Younger customers tends to buy some groceries and foods in convenient way, instead of looking a car park and queuing to pay for the products.