About the Role
Maxsoft Pte. Ltd. is looking for a Marketing Analyst to support data-driven marketing decisions across our business.
This role sits between marketing, commercial performance, market research and data analysis. You will work with marketing and cross-functional teams to understand what is happening in the market, measure the performance of marketing activities, and turn data into clear recommendations.
We are looking for someone who is comfortable working with numbers, curious about why results change, and able to communicate insights without overcomplicating them.
What You Will DoMarketing Performance
- Track and analyse marketing campaign performance across relevant channels.
- Monitor key marketing metrics, campaign results and performance trends.
- Prepare regular and ad-hoc reports for internal stakeholders.
- Evaluate campaign effectiveness and identify areas for improvement.
- Support the team in tracking marketing objectives and performance indicators.
Market & Consumer Analysis
- Conduct market research and monitor relevant industry trends.
- Analyse customer behaviour, market developments and competitor activities.
- Identify changes in market demand and potential business opportunities.
- Consolidate information from different sources into clear and actionable insights.
- Support research for new initiatives, campaigns and business decisions.
Data & Reporting
- Collect, clean and organise marketing and commercial data.
- Maintain dashboards, reports and performance trackers.
- Identify patterns, trends and anomalies in available data.
- Translate data findings into practical recommendations.
- Ensure reports are accurate, consistent and easy for stakeholders to understand.
Cross-functional Collaboration
- Work closely with Marketing, Sales and other internal teams to understand business requirements.
- Provide analytical support for ongoing projects and initiatives.
- Present findings and recommendations clearly to both analytical and non-technical stakeholders.
- Support management with data and insights for business planning and decision-making.
What We're Looking For
- Bachelor's degree in Marketing, Business Analytics, Business Administration, Economics, Statistics or a related discipline.
- 1–3 years of experience in marketing analytics, business analysis, market research, commercial analysis or a related role.
- Strong proficiency in Microsoft Excel or Google Sheets.
- Comfortable working with data, spreadsheets and performance reports.
- Strong analytical and problem-solving skills.
- Able to identify meaningful insights rather than simply presenting numbers.
- Good written and verbal communication skills in English.
- Strong attention to detail and accuracy.
- Able to manage multiple priorities and work with different stakeholders.
- Self-motivated, organised and comfortable working independently.
Good to Have
- Experience with Power BI, Tableau, SQL, Google Analytics or other analytics tools.
- Experience in campaign reporting or marketing performance analysis.
- Familiarity with market research methodologies.
- Basic understanding of digital marketing metrics and performance measurement.
What Success Looks Like
Within this role, success means that the marketing team has better visibility into its performance and can make decisions with greater confidence.
You will be expected to move beyond:
“Here is what the data says.”
and work towards:
“Here is what changed, why it matters, and what we should consider doing next.”
Why Join Us
- Work closely with marketing and commercial teams.
- Gain exposure to real-world marketing and business data.
- Develop both analytical and commercial decision-making skills.
- Work on a variety of market research, reporting and performance analysis projects.
- Opportunity to grow with a business where analytical thinking can directly support decision-making.
Pay: $2,800.00 - $3,400.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
Work Location: Hybrid remote in Singapore 536210