Support the planning and execution of social media content across Instagram, TikTok and other relevant digital platforms.
Develop creative content ideas, concepts, captions and storytelling that align with the ZUS Signature Coffee brand voice and visual identity.
Assist in producing short-form content including Reels, TikTok videos, photography, graphics and social media posts.
Support the development and maintenance of the social media content calendar, ensuring timely and consistent content delivery.
Research social media trends, cultural moments, competitors and emerging content formats to identify opportunities for the brand.
Assist with the execution of marketing campaigns, product launches, promotions and in-store activations.
Coordinate with internal teams, outlets, designers, photographers, creators and external partners to support content production and campaign execution.
Support KOL/influencer and creator initiatives, including research, coordination and content tracking.
Monitor social media performance and prepare basic social media reports and insights, including engagement, reach, views and audience growth.
Assist with community management, including monitoring comments, messages and audience feedback where required.
Conduct market and competitor research to identify opportunities to strengthen ZUS Signature Coffee's brand presence and customer engagement.
Ensure all content and marketing materials are aligned with the brand's tone of voice, visual identity and brand guidelines.
Support other ad-hoc brand, marketing and content projects as required.