BoBo Fish Ball Hiring! ECommerce - Digital Marketing Executive in Johor - Ricebowl

We are looking for a motivated eCommerce & Digital Marketing Executive to help grow our FMCG brands across digital channels!

Location: Remote or Hyrid (Office in Johor Bahru)

️ Working Hours: Monday – Friday, 1:00 p.m. – 10:30 p.m. This schedule is mainly to support evening livestreams.

·      Note: Weekend livestream duty is shared through a voluntary team rotation. Every eight hours worked earns one day of leave in lieu, added to your leave balance.

Start Date: Immediate / November 2026

Employment: Full-Time

Salary: from RM4,200 per month, with attractive bonus & employee benefits

About Ha Li Fa Pte Ltd / Ha Li Fa Manufacturing Sdn Bhd

At Ha Li Fa, we are proud to be one of the largest fish ball manufacturers based in Singapore and Malaysia. With a commitment to quality and taste assurance, our products have become household favourites in Singapore & across the region. Our reach extends globally, with exports to the USA, Canada, UK, Saudi Arabia, Cambodia, China, Indonesia, and more. Learn more about us at *************

Position Overview:

eCommerce & Digital Marketing Executive:

Own marketplace execution and drive eCommerce growth through campaigns, creator partnerships and performance improvements.

Key Responsibilities:

eCommerce Platform Management:

• Manage operations across Shopee, LazMall/Lazada, TikTok Shop and RedMart, including SAP order processing where applicable.
• Maintain listings, stock levels, hero images and product descriptions; set up vouchers, flash deals and platform campaigns

Influencer, Creator & Livestream Management:

• Reach out to creators, arrange product samples and PR boxes, coordinate returns or redelivery, brief creators before livestreams, and activate livestream flash sales.
• Track creator deliverables and posting deadlines. Stand by during assigned livestreams to answer questions from creators and customers.

Market Research & Analysis:

• Conduct market research (e.g., desktop research, sales data, etc.) to analyze consumer insights, competitive trends, and market intelligence. Provide inputs to develop effective marketing plans.

Promotion & Campaign Planning & Execution:

• Assist in planning and executing eCommerce campaigns & communications.
• Propose livestream promotions and pricing, considering both sales growth and profitability. Set up approved promotions on the relevant platforms.
• Coordinate with Sales, Planning, and Warehouse teams to ensure campaigns launch on time and products are available.
• Develop product-focused, shoppable ecommerce videos using AI tools.

Performance Monitoring

• Review business performance, identify issues or growth opportunities, recommend next steps and execute agreed initiatives promptly.

Who Are We Looking For?

• Relevant hands-on experience managing eCommerce platforms, including listings, promotions and daily marketplace operations.
• Diploma or degree in Marketing, Business or a related field, or relevant eCommerce/digital marketing projects.
• Strong interest in eCommerce, digital marketing, and FMCG industry trends.
• Self-driven and enjoys finding creative solutions to problems.
• Self-disciplined and able to work effectively from home; while also collaborative in a team.
• Willingness to travel when necessary.
• Strong English and Mandarin skills (spoken and written) are highly advantageous, as this role primarily serves the Singapore market.

What’s In It For You?

• Hands-on exposure to the FMCG and eCommerce industries.
• Mentorship and professional growth opportunities.
• The chance to lead projects and make a meaningful impact.

Ready to make your mark?

Apply now and kickstart your career with us! Email your resume to *************.

Let’s grow together!