Job Summary
We are seeking a Freelance Social Media Manager & Creative to build and grow our online presence by managing social platforms, creating engaging content, and driving audience growth through strategic and creative digital marketing.
Responsibilities
Manage and expand social media presence on Instagram, TikTok, Facebook, and LinkedIn to increase audience reach and engagement
Develop and maintain a monthly content calendar aligned with marketing goals
Research and apply current social media trends, formats, sounds, and content styles to optimize content relevance
Identify and implement opportunities to enhance social media reach, engagement, and audience growth
Monitor social media performance metrics and recommend strategic improvements to content and campaigns
Stay updated on social media developments and emerging trends to keep content fresh and competitive
Generate creative ideas for posts, Reels, TikToks, and other short-form video content that resonate with target audiences
Write compelling captions, hooks, headlines, and calls-to-action to drive user interaction
Produce engaging and visually appealing content, including short-form videos and basic graphics, to support brand messaging
Repurpose existing content into various formats and platforms to maximize content utility
Develop creative campaigns and content series that educate, entertain, and encourage sharing
Brainstorm and experiment with new content ideas, formats, and creative concepts to continuously improve content strategy
Help establish and maintain a consistent visual identity and tone of voice across all social media channels
Analyze content performance data to identify successful elements and apply insights to future content development
Work independently to meet deadlines and proactively suggest innovative ideas to enhance social media impact
Preferred competencies and qualifications
Experience with Canva, CapCut, Adobe Creative Suite, or similar content creation tools
Portfolio or examples of previous social media accounts and content created