Alpro Pharmacy Hiring! Full Time Marketing Manager in Negeri Sembilan - Ricebowl

We are Hiring: Marketing Manager @ Alpro Pharmacy

We believe the role of marketing has evolved.

Marketing today is no longer just about visibility, campaigns or communication. It requires a strong understanding of customers, products, commercial realities, data and execution—and the ability to connect these perspectives into one clear strategy.

As Alpro continues to grow across Malaysia, we are looking for an experienced Marketing Manager to lead and strengthen how we build brands, bring products to market and engage customers.

The Marketing Manager will be responsible for developing and driving Alpro's brand, product and integrated marketing strategies, working closely with internal business units, healthcare professionals and external brand partners.

Key Responsibilities

• Develop and execute annual marketing strategies and integrated marketing plans aligned with Alpro's business objectives and brand direction.

• Lead end-to-end marketing campaigns across retail, digital, CRM, social media, community engagement and other customer touchpoints.

• Drive product marketing and go-to-market strategies, including customer insights, market positioning, unique selling propositions, pricing strategy, launch planning and post-launch performance reviews.

• Identify market trends, customer needs and emerging consumer behaviours to develop new marketing and business opportunities.

• Strengthen Alpro's brand positioning and ensure consistency across campaigns, products and customer communication.

• Develop strategic brand collaborations and partnerships with healthcare, consumer, retail, technology and lifestyle brands.

• Work closely with Operations, Procurement, Healthcare Professionals, IT and other business units to ensure marketing strategies can be effectively translated into retail execution.

• Manage marketing budgets and resources with strong commercial discipline.

• Lead, coach and develop the Brand & Product Team, building a culture of curiosity, ownership, collaboration and high performance.

• Bachelor's Degree in Marketing, Business Administration, Communications or a related discipline.

• Minimum 5–8 years of relevant marketing experience, with proven experience in a managerial or team leadership role.

• Strong background in brand management, product marketing, integrated marketing, FMCG, retail, consumer healthcare or related industries.

• Demonstrated experience in developing marketing strategies and leading campaigns from concept to execution and performance evaluation.

• Strong understanding of consumer insights, customer behaviour and market trends.

• Commercially minded and comfortable working with pricing, sales performance, marketing ROI and business KPIs.

• Strong analytical, strategic thinking and problem-solving capabilities.

• Excellent stakeholder management, communication and presentation skills.

• Able to manage multiple projects and priorities in a dynamic and fast-growing organisation.

• Experience in CRM, digital marketing, data-driven marketing or AI-enabled marketing will be an added advantage.

Someone who understands that a good marketing campaign must work beyond the presentation deck. It must make sense to the customer, be executable by the frontline and contribute meaningfully to the business.

You should be comfortable and excited to asking:

What is the real customer insight?

Why would the customer care?

Are we building long-term demand or simply driving a short-term promotion?

Can this idea scale?

What business or customer behaviour are we trying to change?

At Alpro, you will have the opportunity to work at the intersection of healthcare, retail, consumer behaviour and technology.

With a nationwide retail network and a large healthcare customer ecosystem, the ideas we develop have the opportunity to move quickly from strategy into real-world execution.

If you are a marketer who enjoys building, challenging conventional thinking and turning customer insights into commercial outcomes, we would like to hear from you.

Interested candidates are welcome to apply or reach out for a conversation.

• Please share this opportunity with someone who may be ready for their next challenge.

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