- Outram Central Region (Singapore) Singapore
HITCHEED PRIVATE LIMITED Hiring! Marketing Content Specialist in Central Region (Singapore), Earn up to SGD 1,200 - Ricebowl
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Job Description
Responsibilities
We are looking for a
Marketing Content Specialist
to drive audience growth and user acquisition for our consumer events business.
This is a hands-on role for someone who understands that great marketing is a combination of
compelling content, smart paid media, strong creative testing, and data-driven decision-making
.
You will be responsible for building and executing digital campaigns that get people to discover our events, engage with our content, and ultimately
convert into attendees, subscribers, or users
.
The ideal candidate is both
creative and performance-oriented
— someone who can develop a content idea in the morning, launch a Meta campaign in the afternoon, and analyse the results the next day.
Key Responsibilities
Paid Social & User Acquisition
Plan, launch, manage and optimise paid social campaigns across
Meta Ads (Facebook & Instagram) and Tik Tok
.
Develop campaigns focused on user acquisition, ticket sales, event registrations, lead generation and audience growth.
Manage campaign budgets and continuously optimise towards key performance metrics such as
CPA, ROAS, CTR, CPC and conversion rate
.
Build and manage different audience segments, including prospecting, retargeting, lookalike and existing customer audiences.
Conduct creative and audience testing to identify what messaging, formats and content drive the best results.
Monitor campaign performance and translate data into actionable recommendations.
Work closely with the wider marketing team to ensure paid campaigns support overall event and business objectives.
Content Strategy & Production
Develop and execute a social media and content strategy across Instagram, Facebook, TikTok and other relevant platforms.
Create content that builds awareness, excitement and demand around our events and consumer experiences.
Produce and coordinate
short-form video, Reels, TikToks, social posts, graphics, event previews, behind-the-scenes content and promotional assets
.
Identify trends, cultural moments and social formats that can be adapted to our events and audience.
Work with photographers, videographers, designers, creators and event teams to produce high-quality content.
Develop creative concepts specifically designed for
paid advertising
, not just organic social.
Maintain a consistent brand voice and visual identity across channels.
Analytics & Optimisation
Track and report on content and paid media performance.
Use data to understand which audiences, creative concepts and messages drive acquisition.
Establish a regular testing framework for
creative, audiences, messaging, placements and landing pages
.
Turn campaign insights into recommendations for future events and campaigns.
Work with analytics and marketing teams to improve tracking, attribution and conversion measurement.
What We're Looking For
1–3+ years of experience
in digital marketing, social media, performance marketing, content marketing or a related role.
Strong hands-on experience with
Meta Ads Manager
and paid social advertising.
Demonstrated experience using digital advertising to
acquire customers/users and drive measurable conversions
.
Strong understanding of social media platforms, particularly
Instagram, Facebook and TikTok
.
Experience creating or managing
short-form video and social-first content
.
A good eye for creative and an understanding of what makes content engaging and shareable.
Comfortable working with data and using performance metrics to make marketing decisions.
Strong understanding of digital marketing funnels, audience segmentation, retargeting and conversion optimisation.
Excellent copywriting and communication skills.
Ability to work quickly, manage multiple campaigns and meet deadlines in a fast-paced events environment.
A proactive, entrepreneurial mindset — you don't wait for someone to tell you what to test next.
Founded in September 2016, Hitcheed is a wedding platform to discover local and overseas wedding professionals, view their portfolios and reviews from past couples that engaged them previously. Over the years, we have grown by leaps and bounds and created various avenues (both online and offline) for the engagement of our audience with professionals in the industry. Connecting engaged couples with wedding professionals and vendors to make that dream wedding come true has always been the vision we believe in.
The company also manages Home by Hitcheed, an interior designer platform that emphasizes on creative designs. Our focus is to bring couples and individuals a new light to uncover the possibilities of creating their aspired home.
Marketing Content Specialist
to drive audience growth and user acquisition for our consumer events business.
This is a hands-on role for someone who understands that great marketing is a combination of
compelling content, smart paid media, strong creative testing, and data-driven decision-making
.
You will be responsible for building and executing digital campaigns that get people to discover our events, engage with our content, and ultimately
convert into attendees, subscribers, or users
.
The ideal candidate is both
creative and performance-oriented
— someone who can develop a content idea in the morning, launch a Meta campaign in the afternoon, and analyse the results the next day.
Key Responsibilities
Paid Social & User Acquisition
Plan, launch, manage and optimise paid social campaigns across
Meta Ads (Facebook & Instagram) and Tik Tok
.
Develop campaigns focused on user acquisition, ticket sales, event registrations, lead generation and audience growth.
Manage campaign budgets and continuously optimise towards key performance metrics such as
CPA, ROAS, CTR, CPC and conversion rate
.
Build and manage different audience segments, including prospecting, retargeting, lookalike and existing customer audiences.
Conduct creative and audience testing to identify what messaging, formats and content drive the best results.
Monitor campaign performance and translate data into actionable recommendations.
Work closely with the wider marketing team to ensure paid campaigns support overall event and business objectives.
Content Strategy & Production
Develop and execute a social media and content strategy across Instagram, Facebook, TikTok and other relevant platforms.
Create content that builds awareness, excitement and demand around our events and consumer experiences.
Produce and coordinate
short-form video, Reels, TikToks, social posts, graphics, event previews, behind-the-scenes content and promotional assets
.
Identify trends, cultural moments and social formats that can be adapted to our events and audience.
Work with photographers, videographers, designers, creators and event teams to produce high-quality content.
Develop creative concepts specifically designed for
paid advertising
, not just organic social.
Maintain a consistent brand voice and visual identity across channels.
Analytics & Optimisation
Track and report on content and paid media performance.
Use data to understand which audiences, creative concepts and messages drive acquisition.
Establish a regular testing framework for
creative, audiences, messaging, placements and landing pages
.
Turn campaign insights into recommendations for future events and campaigns.
Work with analytics and marketing teams to improve tracking, attribution and conversion measurement.
What We're Looking For
1–3+ years of experience
in digital marketing, social media, performance marketing, content marketing or a related role.
Strong hands-on experience with
Meta Ads Manager
and paid social advertising.
Demonstrated experience using digital advertising to
acquire customers/users and drive measurable conversions
.
Strong understanding of social media platforms, particularly
Instagram, Facebook and TikTok
.
Experience creating or managing
short-form video and social-first content
.
A good eye for creative and an understanding of what makes content engaging and shareable.
Comfortable working with data and using performance metrics to make marketing decisions.
Strong understanding of digital marketing funnels, audience segmentation, retargeting and conversion optimisation.
Excellent copywriting and communication skills.
Ability to work quickly, manage multiple campaigns and meet deadlines in a fast-paced events environment.
A proactive, entrepreneurial mindset — you don't wait for someone to tell you what to test next.
Founded in September 2016, Hitcheed is a wedding platform to discover local and overseas wedding professionals, view their portfolios and reviews from past couples that engaged them previously. Over the years, we have grown by leaps and bounds and created various avenues (both online and offline) for the engagement of our audience with professionals in the industry. Connecting engaged couples with wedding professionals and vendors to make that dream wedding come true has always been the vision we believe in.
The company also manages Home by Hitcheed, an interior designer platform that emphasizes on creative designs. Our focus is to bring couples and individuals a new light to uncover the possibilities of creating their aspired home.
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