About Trendcell Sdn Bhd (Jaya Grocer)

Jaya Grocer, founded in the mid-2000s, aimed to provide high-quality, affordable groceries to Klang Valley residents. Their first outlet, at Jaya 33 in Petaling Jaya, served the local community with imported fresh produce and household goods.

Over time, Jaya Grocer became a well-known household name in Malaysia, expanding to over 51 outlets; and is now an affiliate of Grab, Southeast Asia’s leading superapp. To bring the convenience of on-demand grocery delivery to more consumers in Malaysia, we are dedicated towards building a strong team that is aligned with our goals. At Jaya Grocer, team collaboration and dedication is what we require to deliver quality products and service to our consumers and customers.

Our Vision is to:

Become the leading online-to-offline (O2O) retailer, leveraging our omnichannel strength to provide our customers with a rewarding, fulfilling, and exciting experience. Our goal is for customers to say “I can get what I want whenever I need it”. We aim to achieve this through offering high-quality yet affordable goods, facilitating seamless cashless checkouts, loyalty membership via GrabRewards and introducing our private label with "Grab Signatures."

Our Mission is to:

· Provide a diverse variety of High Quality and Fresh Produce

· Offer attractive Best Value Pricing

· Ensure customers have the Best Shopping Experience

· To grow the business through successful Collaboration and Partnerships

· Practice the Values of Jaya Grocer every single day

Our Values are:

· Teamwork

· Trust

· Integrity

· Customer Satisfaction

· Growth