Jitu Bio-Tech (M) Sdn Bhd

Dragon fruit is one of the new focuses for the source of food colorant it is because it has rich in betalains that has array of color pigments. From the fruit, the pigment extraction will be done to get the stability and efficiency of the colorant. Furthermore, especially in food and beverages industry, food colorant is common pre-requisite to compensate for process- related losses to improve overall food appearances and this factor is important to meet customers' expectation.

Since the product is based from natural resources with high nutrition, it will be widely accepted by the natural based product consumers who also can be considered as health conscious consumers.