Industrial Raw Material Contracts: Secure high-volume supply contracts for Roselle Paste and Dried Calyces with major Malaysian food manufacturers, confectionery brands, and herbal tea packers.
HORECA & Foodservice Expansion: Pitch Roselle Pati (Concentrate) to national restaurant chains, hotel groups, and central kitchens for menu integration and beverage applications.
Technical Procurement Collaboration: Partner with client R&D and quality assurance departments to ensure products meet technical specifications, moisture limits, and compliance standards.
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Own organic search performance (SEO) across group and brand websites, covering keyword research, on-page optimization, technical fixes, and backlink activity, and improving ranking for target commercial keywords.
Plan and run paid search and paid social campaigns (SEM) within agreed monthly budgets, monitoring cost per lead and reallocating spend toward the channels and keywords that convert.
Optimize content for AI and generative search engines (GEO) using structured pages, FAQs, and technical content, so that the group’s brands are cited accurately in AI-generated answers.
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