Bachelor’s degree in Computer Science, Data/Analytics, Information Technology, or a Marketing/Business related field with strong technical focus (or equivalent experience).
4–6 years of hands-on experience in MarTech operations, CRM/CDP operations, marketing analytics, or measurement/attribution roles with a strong focus on data integration and tracking. Experience in SEA/regional markets is an advantage.
Marketing tracking & analytics tools (e.g., GA4, Firebase, GTM, Appsflyer/Adjust or other MMP)
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2 to 5 years of working experience as a Business Analyst or in a similar business analysis role.
Experience in the Financial Services Industry is highly preferred, particularly in banking, fintech, insurance, payments, lending, compliance, risk, digital banking, or related areas.
Strong experience in end-to-end business analysis activities, including requirement gathering, documentation, process mapping, testing support, implementation, and post go live support.
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