Customer Service Skills: Strong customer service skills are essential. Retail shop assistants need to be friendly, approachable, and able to assist customers with their questions and concerns.

Communication Skills: Good communication skills are important for interacting with both customers and fellow employees. Clear and effective communication can enhance the customer experience and teamwork.

Product Knowledge: Retail shop assistants should have a good understanding of the products or services they are selling. They need to be able to provide information, make recommendations, and answer customer questions. ...