Identify and approach potential customers in target sectors such as banking, retail, shopping malls, property development, corporate offices, education, hospitality and government-linked organisations.
Conduct outbound business development activities through telephone calls, email, LinkedIn, networking, referrals, exhibitions and face-to-face appointments.
Arrange and attend customer meetings, presentations, product demonstrations and site visits.
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New Business Development: Actively identify and approach new industrial customers. Generate new leads through cold calling, customer visits, referrals, exhibitions, online enquiries, territory mapping and social media campaign. Develop business opportunities within factories, warehouses, logistics companies, distributors, retailers and other relevant industries. Convert prospects into active buying customers.
Territory and Market Coverage: Systematically cover the assigned sales territory, postcode and industry segments. Build and maintain a complete customer database for the assigned territory. Identify underserved areas, new industrial developments and high-potential customer segments. Ensure regular customer visitation and market presence.
Sales Opportunity Creation: Understand customers’ operational requirements and recommend suitable products or solutions. Generate enquiries, quotations, demonstrations, site visits and project discussions. Maintain sufficient qualified opportunities to support future sales targets. Build a minimum sales pipeline of three to four times the monthly sales target.
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