Search Engine Optimization (SEO): Understanding how to optimize content to rank higher in search engine results pages (SERPs) is crucial. This includes knowledge of keyword research, on-page optimization, and understanding search engine algorithms.

Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising: Expertise in paid search strategies, including Google Ads, is important. This involves managing budgets, optimizing bids, creating compelling ad copy, and analyzing data to improve campaign performance.

Content Marketing: The ability to create high-quality, engaging content that is tailored to specific audiences and platforms. This includes writing skills, understanding content trends, and using content to drive brand awareness and lead generation. ...