Diploma or Bachelor’s Degree in Marketing, Communications, Event Management, Business, or a related field.
Minimum 2–3 years of experience in event management, experiential marketing, community engagement, or marketing campaigns (experience in parenting, FMCG, education, or lifestyle industries is an added advantage).
Strong experience in planning and executing end-to-end events, workshops, or campaigns (online and offline).
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Own organic search performance (SEO) across group and brand websites, covering keyword research, on-page optimization, technical fixes, and backlink activity, and improving ranking for target commercial keywords.
Plan and run paid search and paid social campaigns (SEM) within agreed monthly budgets, monitoring cost per lead and reallocating spend toward the channels and keywords that convert.
Optimize content for AI and generative search engines (GEO) using structured pages, FAQs, and technical content, so that the group’s brands are cited accurately in AI-generated answers.
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