全职 Consumer Research Executive 工作, 薪水, Kao Malaysia Selangor 公司招聘中 - Ricebowl

About the role

This role involves supporting the execution of consumer and market research projects, analyzing market data and insights, and providing business support across cross-functional teams. You will work with research agencies, syndicated data providers, and internal stakeholders to generate actionable insights that drive business decision-making.

Key responsibilities

• Support the end-to-end execution of qualitative and quantitative consumer research projects, including tracking, ad-hoc, and innovation studies
• Assist in developing research briefs, questionnaires, discussion guides, and other research materials
• Coordinate with research agencies to ensure projects are executed efficiently and according to agreed timelines
• Attend fieldwork, focus group discussions (FGDs), in-depth interviews (IDIs), central location tests (CLTs), and product usage tests when required
• Monitor project timelines, deliverables, and data quality to ensure research objectives are achieved
• Compile, validate, and analyze syndicated market data (e.g., NielsenIQ, Kantar) and other relevant market information
• Prepare monthly market performance reports, competitor monitoring, and ad-hoc business analyses
• Analyze research findings and market data to develop actionable insights and business recommendations
• Prepare clear and engaging reports, presentations, dashboards, and management summaries
• Support cross-functional teams including Marketing, Sales, and Customer Excellence by providing consumer and market insights for business decision-making

Job Requirement

• Bachelor's degree in Psychology, Social Sciences, Statistics, Economics, Marketing, Business Administration, or a related discipline
• 0–2 years of working experience in Market Research, Consumer Insights, Business Analytics, Marketing, or related fields
• Basic understanding of qualitative and quantitative research methodologies
• Strong analytical and problem-solving skills with the ability to interpret data and identify business implications
• Proficient in Microsoft Excel and PowerPoint
• Experience in FMCG, market research agencies, or syndicated data analysis is an added advantage
• Familiarity with syndicated market data (e.g., NielsenIQ, Kantar) and survey platforms is an added advantage