Full day-to-day management of Machino's online storefronts (Shopify ************* MY & SG, TikTok Shop)
Own and run our Meta ads account: campaign structure, budgets, audiences, creative testing, and scaling, accountable for ROAS and the traffic our stores depend on
Campaign planning and execution: Raya (our biggest season of the year), 11.11, 12.12, payday campaigns, new-launch campaigns, and brand collabs
Product listing management: titles, descriptions, images, keywords, pricing, and bundling strategy across all channels, including size-level availability, so bestsellers never look "sold out" when only some sizes are gone.
Monitoring and improving key metrics: traffic, conversion rate, GMV, average order value, return/exchange rate, and review ratings
Coordinating with the warehouse and retail teams on inventory levels, size-curve forecasting, fulfillment SLAs, and stock allocation between online and stores for campaign periods
Working with the marketing and creative team to brief ad creatives and platform-specific assets, and A/B test content
Identifying promotional mechanics that drive volume without damaging margin: vouchers, bundling, free gifts, PWP, and free-shipping thresholds
Owning and scaling our TikTok live-selling and affiliate engine: coordinating live hosts and agency, and campaign lives, and constantly hunting for new channels to hit target GMV
Weekly and monthly performance reporting to the Growth Lead
Requirements:
Strong experience managing brands with minimum 8-figure (RM) annual e-commerce revenue is the benchmark, we will ask for numbers
A minimum of 2 - 3 years experience working in the E-Commerce industry.
Hands-on Meta Ads Manager experience, you've personally run and scaled campaigns with minimum 5-figure (RM) monthly and can talk through your ROAS, CPA, and creative testing decisions
Full ownership of work, trusted with decision-making, smart thinker, even smarter executor
Integrates AI into day-to-day work to speed up execution
Able to explain what needs to be done to drive GMV growth and hit KPIs
Growth mindset across adjacent functions: product mechanics, live commerce, and constant storefront optimisation
Fashion/footwear experience a plus, you understand size curves, seasonality, and returns