1. TikTok Content Creation – Core Focus
- Create engaging TikTok videos to support property sales and marketing initiatives, including Property and project highlights, Promotions, launches and sales campaigns, Sales agent and team activities
- Educational property content covering pricing, eligibility, financing and home-buying tips
- Develop content with strong 3-second hooks, clear storytelling and compelling calls-to-action (CTA) to drive enquiries, WhatsApp conversations and registrations.
- Stay updated on TikTok trends, formats and content styles relevant to the property industry.
2. Facebook Video Content
- Repurpose and optimize TikTok content for Facebook Reels and campaign videos.
- Adapt content to suit Facebook's audience and platform requirements while maintaining a strong sales and conversion focus.
- Ensure all published content is accurate, professional and compliant with the Company's guidelines.
3. TikTok LIVE
- Actively participate in and support TikTok LIVE sales sessions, including hosting and co-hosting.
- Present and explain property projects, pricing, promotions, packages and key selling points to viewers.
- Engage with viewers in real time, respond to enquiries and support the sales team in converting leads.
- Collaborate closely with Sales Teams, Project PICs and Team Leaders to ensure accurate and up-to-date project information is communicated during LIVE sessions.
4. On-Ground Project Content
- Capture authentic and engaging content at Sales galleries, Property project sites, Roadshows and events
- Sales activities and team events
- Identify opportunities to showcase real customer experiences, project progress, facilities and surrounding amenities through video content.
5. Fast Turnaround & Sales Support
- Film, edit and publish content within agreed timelines, particularly during campaign launches and peak sales periods.
- Provide timely content support for sales campaigns, project launches, promotions and other business priorities.
- Work closely with the Mobile Sales team to understand content requirements and execute content based on established direction, SOPs and campaign objectives.
- Monitor content performance and identify opportunities to improve engagement, reach and lead generation.