JOB DESCRIPTION
Position: Junior Sales Executive (Junior Live Host)
Department: Sales
Reports To: Head of Sales / Immediate Superior
Job Summary
The Junior Sales Executive (Junior Live Host) is responsible for conducting engaging live-streaming sessions across the Company’s designated social media and e-commerce platforms to promote products, generate sales, increase brand awareness, and achieve assigned sales targets.
The role also supports the Sales Department in executing promotional campaigns, engaging with customers, monitoring sales performance, and assisting with other sales-related activities as required.
Key Responsibilities
- Live Streaming & Product Presentation
- Conduct live-streaming sessions on platforms such as TikTok, Shopee, or any other platforms assigned by the Company.
- Present, demonstrate, and promote the Company’s products in an engaging, energetic, and professional manner.
- Clearly explain product features, benefits, promotions, prices, and usage to viewers.
- Maintain good interaction with viewers by responding to comments, questions, and enquiries during live sessions.
- Create an enjoyable and engaging live environment to encourage customer interaction and purchases.
- Sales & Target Achievement
- Actively promote products and convert viewers into customers during live-streaming sessions.
- Work towards achieving individual and departmental monthly sales targets and KPIs set by the Company.
- Apply suitable sales techniques, upselling, cross-selling, and promotional strategies during live sessions.
- Monitor personal live performance, including sales, conversion, engagement, ROAS, or other performance indicators determined by the Company.
- Participate in sales campaigns, product launches, promotions, and other revenue-generating activities.
- Live Preparation & Product Knowledge
- Prepare and familiarize oneself with products, promotional mechanics, scripts, and campaign information before each live session.
- Ensure products, samples, props, equipment, and live-streaming setup are ready before the scheduled session.
- Continuously improve product knowledge to ensure accurate information is communicated to customers.
- Stay updated on current social media trends, competitor activities, and effective live-selling techniques.
- Content & Campaign Support
- Assist in creating short videos, promotional content, product demonstrations, or other content required to support sales activities.
- Participate in content shoots, marketing campaigns, events, and promotional activities when required.
- Collaborate with the Content, Marketing, and Sales teams to improve live-streaming performance and campaign effectiveness.
- Customer Engagement
- Maintain professional and positive communication with customers and viewers.
- Assist in addressing basic customer enquiries related to products, promotions, or purchases.
- Escalate customer complaints or operational issues to the relevant department when necessary.
- Reporting & Performance Monitoring
- Record and report live-streaming performance, sales results, working hours, or other required information accurately.
- Attend performance reviews, coaching sessions, training, and team meetings as required.
- Review live-streaming performance and implement improvements based on feedback from the supervisor or management.
- Working Schedule & Live Roster
- Follow the live-streaming schedule, shift arrangement, and roster determined by the Company.
- Be available for live sessions outside normal office hours, including evenings, weekends, public holidays, campaigns, or special events when scheduled, subject to the Company’s working arrangements and applicable policies.
- Ensure punctuality and readiness for all assigned live-streaming sessions.
- Inform the immediate superior promptly if unable to attend an assigned live session and comply with the Company’s attendance and replacement procedures.
- General Responsibilities
- Maintain a professional appearance, attitude, and conduct when representing the Company.
- Take proper care of Company equipment, products, samples, and other assets used during live-streaming activities.
- Comply with the Company’s policies, SOPs, rules, confidentiality requirements, and instructions issued by management.
- Perform any other sales, live-streaming, administrative, or operational duties reasonably assigned by the immediate superior or Management from time to time.
Requirements
- Minimum SPM, Diploma, or equivalent qualification.
- Fresh graduates are encouraged to apply.
- Previous experience as a Live Host, Sales Promoter, Sales Executive, Content Creator, or similar role is an advantage.
- Comfortable and confident speaking in front of the camera.
- Good communication and interpersonal skills.
- Energetic, presentable, creative, and able to engage audiences effectively.
- Sales-oriented and willing to work towards targets and KPIs.
- Able to work independently and as part of a team.
- Willing to work according to the assigned live-streaming roster, including evening or weekend sessions when required.
- Familiarity with TikTok Live, Shopee Live, social media platforms, or e-commerce is an added advantage.
Key Performance Indicators (KPIs)
Performance may be assessed based on, but is not limited to:
- Monthly sales achievement.
- Sales generated through live-streaming sessions.
- Live-streaming attendance and punctuality.
- Viewer engagement and interaction.
- Conversion performance.
- ROAS or other relevant sales metrics.
- Compliance with assigned live schedules.
- Product knowledge and presentation quality.
- Teamwork, discipline, and overall work performance.
Pay: RM2,000.00 - RM2,800.00 per month
Benefits:
- Additional leave
- Free parking
- Maternity leave
- Opportunities for promotion
- Professional development
Application Question(s):
- Your current location
- How many years experience as live host?
- Your expected salary
Work Location: In person