Main responsibility:
To manage and coordinate XONE's digital marketing activities from planning to execution, ensuring campaigns, advertisements, content and promotional activities are properly scheduled, assigned, executed and measured.
Key responsibilities:
- Plan monthly digital marketing campaigns and calendar
- Coordinate campaign timelines and deadlines
- Assign and follow up tasks with designers, content team and marketing team
- Manage and monitor Meta/TikTok advertising campaigns
- Track advertising spend and campaign performance
- Analyse sales, traffic, ROAS, leads and conversion data
- Prepare weekly marketing performance reports
- Ensure campaigns are launched on time
- Coordinate promotions with Retail and Ecommerce teams
- Identify delays, gaps and underperforming campaigns
- Follow up with PICs until tasks are completed
- Maintain a clear marketing/project tracker
- And I would put this prominently in the job ad:
- This is NOT a sales position.
- We are looking for someone who is strong in planning, project management, digital marketing execution, numbers and follow-up.