全职 Senior Creative – Content - Strategy 工作, 薪水, 16TWO Selangor 公司招聘中 - Ricebowl

About the Role

We are looking for a Senior Creative Strategist who can connect strategy, creativity and culture to develop ideas that work across social media, digital platforms and integrated campaigns.

This is a senior role for someone who can look beyond individual posts and think about the bigger picture, understanding the audience, identifying the opportunity, developing the creative direction, and turning that thinking into ideas and content that people actually want to engage with.

You will work closely with the Client Servicing, Creative, Content and Production teams to develop strategies, campaign ideas and content that answer both the client's business objectives and the audience's needs.

Key Responsibilities

Creative & Content Strategy

• Develop creative and content strategies based on client briefs, business objectives, audience insights and cultural trends.
• Turn research, insights and observations into clear strategic and creative opportunities.
• Develop campaign platforms, big ideas, content territories, social-first ideas and always-on content directions.
• Build content pillars, messaging frameworks, channel strategies and editorial directions for brands.
• Identify emerging trends, conversations and platform behaviours that brands can meaningfully participate in.
• Ensure ideas are not just creatively interesting, but strategically relevant to the client's objectives.

Concept & Campaign Development

• Lead brainstorming and ideation sessions with creative, content and account teams.
• Develop concepts for integrated campaigns, social campaigns, activations and digital experiences.
• Work with copywriters, designers, video teams and creators to translate strategic thinking into strong executions.
• Develop campaign narratives, key messages, content angles, scripts and creative treatments.
• Challenge the team to move beyond safe or predictable ideas.

Social & Digital Thinking

• Understand how audiences behave differently across TikTok, Instagram, Facebook, X, LinkedIn, YouTube, Threads, Reddit and emerging platforms.
• Develop ideas specifically for how people consume, share, search and engage with content today.
• Understand the role of creators, communities, trends and conversations in building brand relevance.
• Help brands move from simply publishing content to participating meaningfully in culture and conversations.

Pitching & New Business

• Play a key role in developing strategies and creative ideas for pitches and new business opportunities.
• Turn briefs into compelling strategic narratives and presentation decks.
• Present and sell strategic and creative thinking confidently to clients.
• Work with agency leadership and Client Servicing teams to strengthen proposals and recommendations.

Client & Team Leadership

• Act as a strategic and creative partner to clients.
• Participate in client meetings, workshops and presentations.
• Guide junior strategists, creatives and content team members in developing stronger thinking and ideas.
• Provide clear, constructive feedback on concepts, copy and content.
• Help raise the overall standard of strategic and creative thinking across the agency.

Performance & Optimisation

• Work with social and analytics teams to understand content performance.
• Identify what is working, what isn't, and why.
• Translate performance data into actionable creative and content recommendations.
• Continuously refine strategies based on audience behaviour, platform changes and campaign results.

What We're Looking For

• Approximately 5–6 years of experience in creative strategy, content strategy, social media, advertising, digital or a related field.
• Strong understanding of digital media, digital culture and how brands communicate online.
• Able to move comfortably between strategy and creative ideation.
• Strong conceptual thinking and ability to turn insights into ideas.
• Excellent storytelling and presentation skills.
• Strong deck-building skills, able to structure a convincing story, not just fill slides.
• Comfortable presenting and defending ideas to senior clients.
• Strong understanding of Malaysian audiences, culture, language and online behaviour.
• Able to work across both English and Bahasa Malaysia content and conversations.
• Comfortable working across multiple clients, industries and briefs simultaneously.
• Curious about culture, technology, AI, creators, communities and emerging platforms.
• Experience working in an advertising, creative, social or digital agency environment is highly preferred.