全职 CONTENT MANAGER 工作, 薪水 up to MYR 4,500, NOIR HEALTH & BEAUTY SDN BHD Selangor 公司招聘中 - Ricebowl

We are looking for a creative, strategic, and highly hands-on Content Manager to lead NOIR Health & Beauty’s content direction across social media and digital platforms.

The Content Manager will be responsible for developing engaging, high-quality content that strengthens NOIR’s brand presence, builds audience engagement, supports product awareness, and ultimately drives sales. This role will work closely with the Marketing, E-Commerce, Creative, and Management teams to ensure all content is aligned with NOIR’s brand identity and business objectives.

Key Responsibilities

1. Content Strategy & Planning

• Develop and execute NOIR’s monthly and quarterly content strategy.
• Build and manage the social media content calendar.
• Develop content pillars around beauty, health, wellness, products, education, lifestyle, campaigns, and brand storytelling.
• Ensure content is relevant to current trends and NOIR’s target audience.
• Translate marketing objectives into engaging content concepts.

2. Social Media Management

• Manage daily content across platforms such as TikTok, Instagram, Facebook and other relevant channels.
• Plan and coordinate Reels, TikTok videos, Stories, posts, educational content and promotional content.
• Monitor social media trends, viral content, sounds, formats and consumer behaviour.
• Ensure consistent brand voice, visual direction and messaging across all platforms.
• Monitor comments, audience engagement and social media sentiment.

3. Content Creation

• Conceptualise, write, shoot and coordinate short-form video content.
• Develop creative hooks, scripts, captions, storyboards and content angles.
• Work with the design/video team to produce high-quality visual and video assets.
• Participate in product shoots, campaign shoots, events and other content production activities.
• Ensure content is visually appealing, on-brand and suitable for the respective platform.

4. Campaign & Product Content

• Develop content for product launches, promotions, campaigns, events and seasonal activities.
• Create content that clearly communicates product benefits, USPs, promotions and brand value.
• Support major NOIR campaigns, including online and offline activations.
• Coordinate content requirements with the E-Commerce and Sales teams to support conversion and sales targets.

5. KOL, Influencer & Creator Management

• Identify suitable KOLs, influencers, affiliates and content creators for NOIR.
• Coordinate content briefs, deliverables, timelines and campaign requirements.
• Review submitted content to ensure it meets NOIR’s brand guidelines.
• Develop long-term relationships with relevant creators and influencers.
• Track creator performance and campaign effectiveness.

6. Content Performance & Analytics

• Monitor content performance across all platforms.
• Track key metrics such as views, reach, engagement, followers, watch time, CTR and conversion.
• Identify high-performing and underperforming content.
• Provide monthly content performance reports and recommendations.
• Continuously test new content formats, hooks, topics and creative approaches based on data.

7. Brand Management

• Maintain a consistent NOIR brand image across all digital content.
• Ensure all content follows approved brand guidelines and communication standards.
• Ensure product claims and beauty/health-related communication are accurate and appropriately presented.
• Work closely with management to ensure content reflects NOIR’s positioning and business direction.

Requirements

• Diploma/Degree in Marketing, Mass Communication, Digital Marketing, Communications, Media, Advertising or related field.
• Minimum 2–4 years of experience in content creation, social media, digital marketing or a similar role.
• Experience in beauty, skincare, health, wellness, FMCG or lifestyle brands is an advantage.
• Strong understanding of TikTok and Instagram content trends.
• Strong copywriting and storytelling skills.
• Able to create engaging short-form video concepts and scripts.
• Comfortable being hands-on with content production, including shooting videos and appearing in content when required.
• Basic knowledge of video editing tools such as CapCut, Canva, Adobe Premiere Pro or similar software.
• Strong creative sense with good understanding of beauty and lifestyle aesthetics.
• Good communication, coordination and project management skills.
• Able to work in a fast-paced environment and manage multiple campaigns simultaneously.
• Strong understanding of social media analytics and content performance.
• Proactive, trend-sensitive and willing to experiment with new content ideas.

Key KPIs

• Monthly content output and consistency
• Social media reach and follower growth
• Engagement rate
• Video views and watch time
• Content conversion / traffic contribution
• Campaign content performance
• KOL/influencer campaign performance
• Growth of TikTok & Instagram presence
• Quality and consistency of NOIR brand communication
• Contribution of content to overall marketing and sales objectives

Pay: RM2,500.00 - RM4,500.00 per month

Benefits:

• Free parking
• Meal provided
• Professional development

Work Location: In person