Coolmate is a fast-growing Vietnamese fashion startup that provides high-quality apparel for both men and women, backed by our commitment to delivering a 100% customer satisfaction experience.
Scope of Responsibility:
- Malaysia Market
- Build and develop Coolmate's Creator, Influencer, and Affiliate ecosystem
- Support revenue growth across TikTok Shop, Shopee, and Website through Creator Commerce initiatives
- Reports To: Marketing Country Lead (Malaysia)
Key Responsibilities
Role Purpose
The Creator & Affiliate Executive is responsible for building, developing, and operating Coolmate’s Creator & Affiliate ecosystem in Malaysia to generate a continuous stream of content, increase brand visibility, and drive revenue growth through a Creator-led Commerce model.
This role transforms Running Clubs, Pickleball Communities, Fitness Communities, Micro Creators, and Affiliates into scalable content distribution and revenue-generating channels for Coolmate.
Key Responsibilities
A. Creator Network Development (35%)
- Identify, recruit, and onboard creators aligned with Coolmate’s brand positioning.
- Build and maintain a comprehensive Creator Database in Malaysia.
- Expand creator networks across:
- Running Creators- Pickleball Creators- Fitness Creators- Lifestyle Creators- Campus Creators
- Develop and maintain strong relationships with creators.
- Monitor collaboration performance and recommend expansion opportunities.
B. Affiliate Program Development (35%)
- Recruit and onboard Affiliate Partners.
- Execute Affiliate programs across TikTok Shop and Website channels.
- Guide and support affiliates in driving sales performance.
- Monitor revenue contribution and effectiveness of each affiliate partner.
- Recommend commission structures and incentive mechanisms.
C. Creator Commerce Campaign Operations (30%)
- Collaborate with the Content & Social Development team to execute Creator Marketing campaigns.
- Track content production progress from creators.
- Ensure all creator deliverables are completed on schedule.
- Collect and analyze content performance data.
- Develop case studies and best-practice playbooks.
- Authority & Decision-Making Rights
- Recommend creators for partnerships and collaborations.
- Propose affiliate commission and incentive structures.
- Recommend budgets for creator seeding programs.
- Evaluate creator performance and effectiveness.
- Recommend discontinuing partnerships with underperforming creators.
- Key KPIs
Creator Growth KPIs
- Number of New Creators Recruited per Month
- Number of Active Creators
- Creator Retention Rate
- Cost per Active Creator
Affiliate KPIs
- Number of Active Affiliates
- Affiliate Revenue
- Affiliate GMV (Gross Merchandise Value)
- Affiliate Contribution Percentage
Content KPIs
- Number of UGC Videos Generated
- Creator Content Volume
- Monthly Content Assets Created
Commerce KPIs
- Creator-Attributed Revenue
- Affiliate-Attributed Revenue
- TikTok Shop Creator GMV
- Cost per Creator Conversion
- Reporting Requirements
- Weekly Creator Report
- Weekly Affiliate Report
- Monthly Creator Performance Review
- Monthly Affiliate Revenue Report
- Quarterly Creator Ecosystem Review.