Drive day-to-day execution of e-commerce and marketplace strategies across Shopee, Lazada, and TikTok Shop, including campaign setup, budget pacing, and performance optimization to achieve commercial targets.
Manage and optimize paid media performance across marketplace platforms, ensuring alignment with business objectives, promotional calendars, and product priorities.
Oversee storefront operations, including product assortment, content updates, campaign landing pages, banners, and visual merchandising to enhance customer experience and conversion.
Monitor and maintain daily, weekly, and monthly performance trackers and dashboards to ensure accurate reporting of key business and campaign KPIs.
Conduct post-campaign and performance analysis to identify insights on consumer behaviour, seasonal trends, traffic, conversion, and SKU performance, with actionable recommendations for continuous improvement.
Develop monthly media and campaign plans in collaboration with internal stakeholders and marketplace partners, incorporating historical learnings and growth opportunities.
Manage campaign budget allocation and pacing, particularly during major commercial events such as Double Digit Campaigns, Mega Sales Days, and platform-led activations.
Coordinate closely with marketplace Key Account Managers (KAMs) to secure participation in key campaigns, platform support, and visibility opportunities.
Ensure timely and flawless execution of all campaigns, promotions, and operational deliverables with strong attention to detail.
Collaborate cross-functionally with merchandising, finance, operations, creative, and external stakeholders to ensure seamless execution and alignment across initiatives.
Stay updated on marketplace trends, platform algorithm changes, competitor activities, and emerging e-commerce best practices.
Identify and implement new growth initiatives, tools, traffic and loyalty strategies, and test-and-learn opportunities to drive innovation, customer acquisition, and business growth.
Job Requirements
Bachelor’s degree in Business, Marketing, or related field.
Minimum 2–3 years of e-commerce / marketplace experience (Shopee, Lazada, TikTok preferred).
Strong understanding of e-commerce operations, P&L management, and performance marketing.
Proficiency in Microsoft Excel is a MUST
Experience with marketplace dashboards.
Experience with Salesforce and Power BI is a plus.
Strong communication, stakeholder management, and problem-solving skills.
Able to work in a fast-paced environment and manage multiple priorities.