Creative. Curious. Chronically online? If that sounds like you, we want you on our team.
We are looking for a creative, strategic, and detail-oriented Junior Creative Strategist to join our team in developing impactful marketing strategies and proposals for our clients. In this role, you will work closely with the Business Development team to transform client briefs into compelling campaign ideas backed by research, market insights, and creative thinking.
You will explore consumer behaviour, industry trends, social media conversations, and the influencer landscape to develop meaningful strategies that help brands connect with their audiences. If you're naturally curious, love brainstorming ideas, stay updated with what's happening online, and enjoy turning insights into creative solutions, we'd love to hear from you.
Responsibilities:
- Collaborate with the Business Development team to develop creative strategies and campaign proposals tailored to clients' objectives.
- Analyse client briefs, conduct market and competitor research, and translate insights into strategic and creative campaign concepts.
- Develop compelling pitch decks, presentations, and proposals that effectively communicate campaign ideas and recommendations.
- Stay up-to-date with industry developments, consumer behaviour, social media trends, and influencer marketing to generate relevant and innovative ideas.
- Research and identify emerging digital trends, content formats, and platform opportunities that can strengthen campaign strategies.
- Present and communicate creative concepts and strategic recommendations clearly and confidently to internal stakeholders and clients when required.
- Contribute strategic insights that enhance the team's creative thinking and overall campaign quality.
- Continuously improve creative processes by sharing ideas, learning from feedback, and collaborating with cross-functional teams.
Qualifications:
- Fresh graduates are encouraged to apply. Candidates with up to 1 year of experience in advertising, marketing, branding, social media, or a related field are also welcome.
- Strong creative thinking and ideation skills with the ability to develop strategic campaign concepts and proposals.
- Excellent analytical, comprehension, and problem-solving skills with the ability to connect insights into meaningful strategies.
- Strong verbal and written communication skills in English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage.
- Confident in presenting ideas and communicating effectively with internal teams and clients.
- Detail-oriented with excellent organisational skills and the ability to manage multiple projects under tight deadlines.
- Open to giving and receiving constructive feedback and continuously improving your work.
- Positive attitude, proactive mindset, and willingness to learn in a fast-paced agency environment.
General Requirements:
- Passionate about branding, marketing, advertising, and understanding consumer behaviour.
- Curious about digital culture and always up-to-date with the latest social media trends, internet culture, and marketing insights.
- Familiarity with major social media platforms, including Instagram, Facebook, TikTok, and LinkedIn. Experience with Xiaohongshu (XHS) is an added advantage.
- Understanding of the influencer/KOL landscape and how influencer marketing supports brand campaigns.
- Familiarity with AI tools (e.g. ChatGPT, Gemini, Claude, or similar productivity and creative tools) is an added advantage.
- Self-motivated, collaborative, and eager to contribute creative ideas in a dynamic team environment.
- Previous advertising or agency experience is an added advantage.