Job Description
Responsible for developing and implementing brand communication strategy for the overall Postpaid, Convergence & Fibre. To drive brand top of mind brand love recommendation and engagement across the relevant marketing channels to further strengthen and reinforce the brand in the marketplace.
Responsibilities
- Lead and manage brand campaigns end-to-end for convergence bundles [CelcomDigi One], postpaid plans and fibre, ensuring every campaign is aligned to brand strategy, commercial priorities and customer needs.
- Translate business and product objectives into sharp, actionable briefs that guide creative, media and digital partners toward clear outcomes.
- Collaborate closely with internal & external parties such as creative agencies and commercial gtm/product teams to simplify offerings and ensure brand consistencyacross all touchpoints.
- Analyse campaign performance, consumer insights, competitor movements and market trends to elevate future planning.
- Support award submissions, brand governance, and ongoing brand equity tracking.
- Safeguard brand standards by ensuring messaging, visual identity and tone remain consistent across all communications.
- Contribute to strategic discussions on how convergence, postpaid and fibre brands should evolve to stay relevant in a highly competitive telco landscape.
Requirements
- A bachelors degree in Marketing, Communications, Advertising or a Business Management related subject
- Minimum 5 years experience in brand marketing / marcomm or similar role preferably with agency background
- Great interpersonal and organizational skills with high fluency in spoken and written English and BM
- Ability to think strategically with problem-solving skills
- Analytical skills and attention to detail
- Team player & constantly wanting to push boundaries. Time and project management skills including the ability to work on multiple projects at the same time
- Adaptability to change & always embrace new ideas and processes
Pay: Up to RM10,000.00 per month
Education:
Experience:
- Brand marketing: 5 years (Preferred)
- Marketing communications: 5 years (Preferred)
Work Location: In person