全职 Lead Software Engineer (MarTech) 工作, 薪水, Great Eastern 公司招聘中 - Ricebowl

You will be the internal engineering lead for Great Eastern’s regional MarTech platform across Singapore and Malaysia. You will design, build and govern scalable Salesforce capabilities spanning Marketing Cloud Advanced, Salesforce Data 360, Personalization and Agentforce, ensuring that customer data, decisioning, campaigns and AI-enabled engagement operate as one secure and reusable ecosystem.

The role will anchor engineering standards and technical knowledge within the Regional Salesforce/MarTech Centre of Excellence, working with business, data, architecture, security, vendors and market delivery teams.

• Translate business, marketing and customer-journey requirements into secure, scalable and supportable technical designs aligned with enterprise architecture standards.
• Own engineering standards, reference patterns, platform roadmaps and technical backlog for Salesforce MarTech capabilities across Singapore and Malaysia.
• Lead solution design and implementation across Marketing Cloud Advanced, including Journey Builder, Automation Studio, Email Studio, MobileConnect, MobilePush, Content Builder, CloudPages, Personalization and reporting capabilities.
• Design lifecycle, event-triggered and multichannel journeys that support acquisition, conversion, cross-sell, retention and advisor-assisted engagement.
• Own the technical design and evolution of Salesforce Data 360, including data ingestion, Data Spaces, Data Model Objects, identity resolution, unified customer profiles, calculated insights, segmentation and activation.
• Design data models and integration patterns that support a common customer foundation while maintaining appropriate entity-level access, consent, privacy and segregation controls.
• Engineer and govern batch, API, file, MFT, CDC and near-real-time ingestion patterns between Salesforce Data 360 and enterprise data sources, digital channels and operational platforms.
• Optimise Data 360 consumption and credit usage through appropriate ingestion frequency, transformation, segmentation, calculated-insight and activation design.
• Lead the technical use of Salesforce Agentforce for AI-enabled marketing, service and advisor journeys, including agent actions, topics, instructions, grounding, data access and workflow integration.
• Ensure Agentforce solutions use governed enterprise data and approved content, with appropriate security, human oversight, auditability, monitoring and fallback controls.
• Integrate Agentforce and Salesforce capabilities with customer and advisor channels, web, mobile, contact-centre and campaign communication channels.
• Design and govern integrations using Marketing Cloud Connect, Salesforce APIs, event-based patterns, secure file exchange and approved middleware or cloud services.
• Partner with architects, Data & AI and platform teams to align Salesforce Data 360, Agentforce and MarTech designs with common data, AI, identity and integration standards.
• Provide engineering oversight to implementation partners and developers, review technical designs and code, and ensure adherence to performance, security, maintainability and reuse standards.
• Own technical readiness across environments, configuration management, DevSecOps, automated deployment, testing, observability, incident support and production optimisation.
• Troubleshoot complex platform, journey, data, integration and Agentforce issues, undertake root-cause analysis and implement sustainable corrective actions.
• Maintain architecture decisions, technical specifications, data mappings, operational runbooks and knowledge-transfer material required for internal capability and governance.
• Establish reusable assets and common engineering patterns so capabilities can be built once and adapted across markets, products, segments and customer journeys.
• Monitor platform performance, data quality, journey execution, AI-agent behaviour and consumption, and recommend improvements to reliability, scalability and cost efficiency.
• Collaborate with marketing, business, data, risk, security, privacy, legal, infrastructure, finance and vendors to resolve technical dependencies and support governance approvals.
• Coach engineers and operational teams, strengthening internal Salesforce, Data 360, Agentforce and MarTech capability as external implementation support reduces.

We are looking for people who

• More than 10 years of IT engineering experience, including at least 6 years designing and implementing enterprise Salesforce Marketing or MarTech solutions.
• Proven experience leading complex Salesforce Marketing Cloud or Marketing Cloud Advanced implementations in enterprise environments.
• Hands-on expertise with Journey Builder, Automation Studio, Email Studio, MobileConnect, MobilePush, Content Builder, CloudPages, Personalization, Contact Builder and Data Extensions.
• Strong Salesforce Data 360 experience covering Data Spaces, Data Model Objects, ingestion, identity resolution, unified profiles, segmentation, calculated insights and activation.
• Practical experience designing or implementing Salesforce Agentforce solutions, including grounding, agent actions, workflow integration, security controls, observability and human-in-the-loop patterns.
• Strong understanding of customer-data architecture, consent, identity, data quality, access segregation, lineage and privacy requirements in a regulated enterprise.
• Experience with Marketing Cloud Connect, Salesforce APIs, event-driven integration, cloud services, secure file transfer and enterprise integration patterns. Advanced SQL skills and working knowledge of AMPscript, HTML, CSS, APIs and relevant Salesforce development or configuration tools.
• Experience with DevSecOps, release management, automated deployment, environment strategy, platform monitoring, performance tuning and production support.
• Demonstrated ability to make sound architecture and engineering decisions based on business outcomes, security, platform constraints, consumption economics and long-term maintainability. Experience guiding systems integrators and distributed engineering teams while retaining internal ownership of design standards, code quality and production knowledge.
• Strong stakeholder engagement, communication and structured problem-solving skills, with the ability to explain technical trade-offs to both business and technology leaders. Knowledge of insurance, financial services, customer engagement or advisor/distributor channels is preferred.
• Bachelor's degree in Computer Science, Information Systems, Engineering or a related discipline. Relevant Salesforce certifications in Marketing Cloud, Data Cloud/Data 360, Agentforce or architecture are preferred.

How you succeed

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate a high level of integrity, accountability and ownership for platform outcomes.
• Take initiative to simplify engineering, promote reuse and continuously improve platform reliability, scalability and cost efficiency.
• Take accountability for business, data, AI and regulatory risks, incorporating appropriate security, privacy, governance and operational controls into solutions.
• Keep abreast of Salesforce, Data 360, Agentforce, MarTech and AI developments to identify opportunities and proactively address emerging risks.

Who we are

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.