全职 ASSISTANT MANAGER MARCOM - WOLO KL 工作, 薪水 up to MYR 5,500, MAGMA HOSPITALITY MANAGEMENT SDN BHD Federal Territory 公司招聘中 - Ricebowl

Key Responsibilities

1. Marketing Communications, Content & Brand Management

• Develop, implement, and oversee integrated marketing communications strategies to strengthen the hotel's brand positioning, visibility, reputation, and market presence.
• Lead the planning and execution of marketing communications across social media, website, email marketing, digital platforms, and offline channels.
• Oversee the hotel's social media platforms, including Instagram, Facebook, TikTok, and other relevant channels, ensuring consistent brand messaging and audience engagement.
• Plan, develop, and manage engaging content, including captions, graphics, photography, short-form videos, promotional materials, and campaign assets.
• Establish and manage content calendars to ensure consistent, relevant, and timely communication across all marketing platforms.
• Oversee the development of marketing collaterals, including flyers, posters, e-banners, brochures, advertisements, signage, and other promotional materials.
• Ensure all marketing communications adhere to the hotel's brand identity, visual standards, tone of voice, and positioning.
• Monitor market trends, competitor activities, industry developments, and consumer behaviour to identify opportunities for brand growth and stronger market engagement.
• Evaluate marketing content and social media performance, providing strategic recommendations to improve reach, engagement, brand awareness, and conversion.

2. Digital Marketing, Website & Online Reputation Management

• Oversee the hotel's digital marketing presence and ensure all online platforms are consistently updated, accurate, engaging, and aligned with the hotel's marketing objectives.
• Manage and optimize hotel website content, including promotions, packages, events, dining offers, announcements, visuals, and other relevant information.
• Oversee the hotel's presence on Online Travel Agency (OTA) platforms, including Agoda, *************, Expedia, *************, and other relevant distribution channels, in collaboration with the Revenue and Reservations teams.
• Ensure hotel information, room descriptions, promotional content, visuals, packages, and offerings are accurate and consistent across all digital platforms.
• Monitor and manage the hotel's online reputation across Google, OTAs, TripAdvisor, social media, and other relevant review platforms.
• Oversee timely, professional, and appropriate responses to guest reviews and online feedback, coordinating with relevant departments where necessary.
• Analyse guest sentiment, online ratings, and recurring feedback to identify opportunities for service enhancement and reputation management.
• Monitor website traffic, digital engagement, online performance, and campaign effectiveness, preparing regular performance reports and recommendations.
• Identify opportunities to strengthen direct engagement, digital visibility, and online conversion.

3. Marketing Campaigns, Promotions, Public Relations & Partnerships

• Lead the planning, development, and execution of integrated marketing campaigns, seasonal promotions, festive campaigns, hotel packages, dining promotions, and special events.
• Work closely with Sales, Revenue, Food & Beverage, Rooms, Operations, and other departments to develop and execute effective marketing initiatives that support the hotel's commercial objectives.
• Develop campaign strategies, communication plans, timelines, budgets, and supporting marketing materials.
• Oversee the development and implementation of public relations initiatives, including press releases, media communications, hotel announcements, and publicity opportunities.
• Build and maintain relationships with media representatives, journalists, influencers, Key Opinion Leaders (KOLs), content creators, lifestyle partners, and relevant industry stakeholders.
• Coordinate media visits, journalist engagements, influencer stays, photography and videography sessions, and strategic brand collaborations.
• Identify and develop strategic partnerships and promotional collaborations to enhance brand exposure and attract new customer segments.
• Monitor and evaluate campaign, PR, and partnership performance through relevant marketing, engagement, and commercial indicators.
• Prepare post-campaign evaluations and provide recommendations to enhance future marketing strategies and return on investment.

4. Email Marketing & Guest Engagement

• Develop and oversee email marketing strategies, newsletters, promotional campaigns, and guest communication initiatives.
• Ensure marketing communications are engaging, relevant, visually appealing, and aligned with the hotel's brand positioning and commercial objectives.
• Oversee the development of email content, subject lines, visuals, and calls-to-action to improve engagement and conversion.
• Manage and maintain marketing databases and email distribution lists in accordance with applicable data protection requirements.
• Implement audience segmentation based on guest profiles, preferences, interests, and campaign objectives.
• Monitor email marketing performance, including open rates, click-through rates, engagement, and conversions where measurable.
• Develop targeted communication initiatives to strengthen guest retention, repeat visits, direct bookings, and brand loyalty.
• Collaborate with relevant departments to ensure all guest-facing communications accurately reflect current hotel promotions, products, and services.
• Analyse guest insights and campaign data to continuously improve communication strategies and marketing effectiveness.

5. Events, Activations & Brand Experiences

• Lead the planning, coordination, and execution of hotel marketing events, festive celebrations, product launches, promotional activations, and guest engagement initiatives.
• Coordinate with internal departments, external agencies, vendors, suppliers, and strategic partners to ensure the successful delivery of events and marketing activities.
• Oversee event branding, messaging, marketing collateral, signage, promotional materials, and guest communications to ensure consistency with the hotel's brand standards.
• Provide leadership and on-ground marketing support during events, activations, media engagements, and promotional activities.
• Identify opportunities to create memorable brand experiences that enhance guest engagement, strengthen brand perception, and generate publicity.
• Evaluate event performance, guest participation, publicity exposure, and overall effectiveness, providing recommendations for future initiatives.

6. Budget Management, Administration & Performance Reporting

• Develop and monitor the annual marketing and communications budget in alignment with the hotel's business objectives.
• Manage marketing expenditure, quotations, purchase requests, purchase orders, invoices, and supplier coordination to ensure effective cost control.
• Ensure marketing activities and campaigns are delivered within approved budgets, agreed timelines, and established brand standards.
• Maintain organized marketing records, campaign documentation, media databases, influencer contacts, supplier information, and digital assets.
• Prepare and present monthly marketing reports, campaign performance reviews, social media analytics, digital performance reports, and management updates.
• Monitor key marketing performance indicators (KPIs), including brand awareness, social media engagement, website traffic, campaign performance, publicity exposure, and relevant commercial results.
• Analyse marketing data and provide actionable insights, recommendations, and improvement strategies to management.
• Evaluate the effectiveness of marketing expenditure and initiatives to maximize return on investment.
• Ensure all marketing and communications activities are executed professionally, efficiently, and in accordance with hotel policies and procedures.

7. Team Leadership & Cross-Departmental Collaboration

• Provide guidance, supervision, and support to the marketing team to ensure effective execution of daily marketing operations and assigned projects.
• Delegate responsibilities, monitor work progress, and ensure timely delivery of marketing activities and projects.
• Coach and develop team members' capabilities in marketing communications, content creation, digital marketing, and brand management.
• Establish effective working relationships with all hotel departments to ensure consistent brand communication and coordinated marketing efforts.
• Collaborate with senior management to align marketing strategies with the hotel's overall business direction, revenue objectives, and brand positioning.
• Take initiative in identifying new marketing opportunities, improving existing processes, and introducing creative ideas to strengthen the hotel's competitive advantage.

Requirements & Qualifications

• Diploma or Bachelor's Degree in Marketing, Communications, Public Relations, Hospitality Management, Business Administration, or a related discipline.
• Minimum 3–5 years of relevant experience in marketing, communications, digital marketing, public relations, or hospitality, preferably within the hotel industry.
• Previous experience in handling marketing campaigns, brand management, digital platforms, social media, and public relations activities.
• Prior supervisory or team leadership experience will be an added advantage.
• Excellent written and verbal communication skills in English and Bahasa Malaysia.
• Strong understanding of social media platforms, digital marketing strategies, content development, and online reputation management.
• Proficient in Microsoft Office applications and familiar with design and content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
• Knowledge of photography, videography, graphic design, and video editing will be an advantage.
• Strong project management, organizational, coordination, and time management skills.
• Excellent communication, interpersonal, presentation, and stakeholder management abilities.
• Strong analytical skills with the ability to interpret marketing data, evaluate campaign performance, and recommend improvements.
• Commercially aware, creative, proactive, and results-oriented, with a strong understanding of hotel marketing and business objectives.
• Able to work independently, manage multiple projects, and lead initiatives in a fast-paced hospitality environment.
• Demonstrates strong accountability, professionalism, attention to detail, and problem-solving abilities.
• Flexible to support hotel events, campaigns, and marketing activities outside regular working hours when required.

Job Type: Full-time

Pay: RM4,500.00 - RM5,500.00 per month

Benefits:

• Health insurance
• Opportunities for promotion
• Professional development

Work Location: In person