全职 Brand Strategy Manager 工作, 薪水 up to SGD 4,680, SINGAPORE SKINCARE FOUNDATION LLP Northwest (Singapore) 公司招聘中 - Ricebowl

A strong brand strategy starts with understanding where a brand stands today, who it is trying to reach and how it should develop over time.

This position will be involved in shaping brand direction, turning market observations into actionable plans and helping different marketing activities stay connected to the broader brand strategy.

RESPONSIBILITIES

Brand direction

• Review market trends, customer expectations and competitor positioning to identify relevant opportunities.
• Help define brand priorities, positioning and key messages for different products or customer groups.
• Translate broader business objectives into practical brand initiatives and marketing priorities.

Planning & execution

• Build and maintain brand activity plans across campaigns, product initiatives and important commercial periods.
• Prepare clear briefs for creative, content and marketing projects.
• Coordinate with internal teams and external partners to ensure agreed brand activities are delivered consistently.
• Review campaign concepts and materials to ensure they remain aligned with the intended brand direction.

Market understanding

• Gather customer feedback and market information to support brand decisions.
• Monitor competitor communication, promotional approaches and changes in consumer behaviour.
• Use campaign results and other available performance information to identify areas that may require adjustment.

Ongoing brand management

• Maintain core brand information, messaging guidelines and supporting materials.
• Support new product or service introductions by developing appropriate positioning and communication approaches.
• Participate in discussions around future brand opportunities, customer segments and potential areas for growth.

PROFILE

We are looking for someone with experience in brand strategy, brand marketing, consumer marketing or a closely related field.

The role requires a person who can look at both the broader picture and the practical details. You should be comfortable researching information, forming clear recommendations and working with different teams to move projects forward.

Strong communication and presentation skills are useful, together with good judgement when evaluating marketing ideas and brand messages.

Experience working with consumer-facing brands, campaign planning or market research will be relevant to this position.

Work location:

1 Commonwealth Lane, #09-22, One Commonwealth, Singapore 149544

Pay: $4,060.00 - $4,680.00 per month

Benefits:

• Additional leave
• Health insurance

Work Location: In person