居家办公 Brand - Marketing Executive 工作, 薪水 up to MYR 4,700, WOOPA TRAVELS PTE. LTD. 公司招聘中 - Ricebowl

Are you a creative marketer who enjoys turning ideas into effective campaigns and engaging content?

We're looking for a proactive, organised and hands-on Brand & Marketing Executive to support the branding and marketing efforts across Woopa Group's portfolio of tourism brands.

This is a marketing-first role with hands-on creative responsibilities. You’ll work closely with the Senior Brand & Marketing Manager to plan and execute B2B and B2C marketing campaigns, manage digital communications and social media, create day-to-day visual content, coordinate outreach initiatives and support ongoing marketing operations.

We're looking for someone who can think beyond simply creating content. You should understand the target audience, campaign objective and intended outcome behind the work you produce. You'll be expected to take ownership of assigned projects, proactively identify opportunities for improvement, monitor performance and work independently with minimal supervision.

If you enjoy combining marketing, content, creativity and execution in fast-paced environment, we'd love to hear from you.

Job Responsibilities

• Collaborate directly with the Senior Brand and Marketing Manager to plan and execute targeted B2B and B2C marketing campaigns across Woopa Group's portfolio of brands
• Support the development and execution of marketing and content strategies based on campaign objectives, target audiences and brand positioning
• Plan, create and manage social media content across relevant platforms, inlcuding content calendars, captions, basic visual assets and community engagement
• Monitor social media and campaign performance, identify trends and opportunities, and provide recommendations to improve content and marketing effectiveness
• Manage and execute email outreach initiatives, ensuring communications align with brand messaging, campaign objectives and target audiences
• Create day-to-day marketing and social media visuals using tools such as Canva and/or Adobe. Advanced graphic design is not the primary focus of this role, but a good eye for visual communication and brand is important
• Support influencer, creator, partner and other marketing outreach initiatives, including research, communications, coordination and follow-ups
• Maintain and organise the internal digital asset library, ensuring photos, videos and design files are properly catalogued and easily accessible to the wider team
• Conduct basic market, audience, competitor and content research to support campaign and content planning
• Take ownership of assigned marketing projects from planning through execution and follow-up, ensuring timelines and deliverables are met
• Support other ad-hoc marketing and operational activities, such as email outreach, coordinating video calls with influencers/partners and preparing campaign materials.

Job Requirements

• Relevant experience in digital marketing, brand marketing, social media marketing or content marketing
• Strong understanding of social media platforms, content formats, audience behaviour and current digital trends
• Experience planning and executing digital marketing campaigns or content initiatives, with an understanding of campaign objectives, target audiences and performance metrics
• Excellent written and verbal English communication skills, with the ability to draft professional emails, marketing copy and engaging social media content for an international audience
• Basic-to-intermediate hands-on graphic design capability, with the ability to independently create polished day-to-day social media and marketing assets using Canva, Adobe or similar tools
• Portfolio demonstrating relevant marketing, social media and creative work
• Comfortable reviewing marketing/content performance and using insights to improve future campaigns
• Familiarity with AI-powered tools and workflows for marketing, content creation, research and/or creative production
• Experience in tourism, travel, hospitality, attractions, lifestyle or other experience-led consutmer brands is highly preferred
• Experience marketing to English-speaking or international audiences would be an advantage.

What We're Looking For

• A marketing with strong creative instincts, rather than a specialised graphic designer
• Able to understand the objective behind a campaign and translate it into relevant content, messaging and marketing activities
• Creative and curious, with the ability to generate ideas and adapt content for different brands, audiences and platforms
• Proactive and resourceful, with the ability to identify opportunities and take initiative rather than waiting for detailed instructions
• Able to work independently with minimal supervision and take ownership of projects from brief to completion
• Highly organised and detail-oriented, with the ability to manage multiple brands, campaigns and priorities simultaneously
• Comfortable balancing strategic/creative work with administrative and operational marketing responsiblities
• Able to work in a fast-paced environment with a strong sense of urgency and accountability for deadlines and deliverables
• Open to feedback and able to adapt quickly based on campaign performance, business priorities and changing requirements.

Working Arrangement

• Full-time remote position
• Regular working hours following the Singapore team's schedule
• Occasional travel to Singapore may be require for company activities, campaigns, events or on-ground marketing support.

Remuneration

Salary will be commensurate with qualifications and experience.

Pay: RM3,100.00 - RM4,700.00 per month

Benefits:

• Work from home

Work Location: Remote