全职 Marketing and Communications Executive 工作, 薪水, Scapes Hotel Pahang 公司招聘中 - Ricebowl

Summary of Marketing and Communications Executive

The Marcom Executive is responsible for driving the hotel’s brand presence and revenue by initiating, executing, and owning end-to-end marketing and digital campaigns for rooms, dining, and events.

Duties and Responsibilities

1. Social Media Management

· Develop and maintain monthly social media content calendars

· Plan, schedule and publish posts, stories and other social content.

· Ensure social media content is timely and relevant to hotel’s campaigns, promotions and activities.

2. Content Planning and Development

· Develop creative and engaging content ideas based on campaigns, promotions, events, menus, outlet experiences and hotel objectives.

· Create quality photoshoots and video content requirements for assigned brands.

· Identify opportunities to maximize existing photo and video assets across different platforms

· Develop short-form concepts suitable for TikTok and other platforms.

· Develop campaign setup, audience targetting, content selection and basic budget allocation.

3. Social Media Trends and Growth

a. Stay updated on social media trends, viral formats, trending audio, content styles and platform updates.

b. Monitor competitor and industry activity, particularly within the F&B, hospitality and lifestyle sector.

c. Continuously identify new opportunities to increase reach, engagement and brand visibility.

4. Community Management

a. Monitor and respond to comments, direct mails, enquiries, mentions and tags in a timely and professional manner across different channels, including OTA platforms.

b. Engage with followers and build stronger online communitites for assigned brands.

c. Monitor online conversations and user-generated content.

d. Escapate customer complaints, sensitive issues or porational matters to the relevant department when required.

5. Cross-Department Collaboration

a. Work closely with Revenue, Operations and Outlet teams

b. Communicate content requirements clearnly and in advance

c. Coordinate with outlet teams to capture timely content, promotions and guest experiences

d. Ensure marketing campaings are effectively translated into digital and social media executions.

Job Type: Full-time

Benefits:

• Free parking
• Maternity leave
• Meal provided
• Opportunities for promotion
• Professional development

Work Location: In person